Tilted Kilt – “Big Arse Burger Bowl Challenge”

Consumers felt compelled to come back frequently to try each of the 8 different burger and beverage pairings to determine their favorite.  Once they picked their favorite pairing they would log on to a website to vote. Throughout the promotion, the website allowed them to keep tabs on their selection with a real-time leader board. The pairing with the most votes at the end became a permanent featured menu item.