CHALLENGE

For the summer, CORE hydration approached MRi to help them bring a purpose-driven sweepstakes to market.

CHALLENGE

For the summer, CORE hydration approached MRi to help them bring a purpose-driven sweepstakes to market.

SOLUTION

CORE hydration beverages teamed up with Demi Lovato to deliver the Ultimate Summer Sweepstakes. What made this sweepstakes unique, is the 20 different retailers that had their own start & end date, and also different sets of prizes. With each purchase of a participating product, consumers could enter the on-pack code on the promotion’s microsite to gain entry to the sweepstakes. Customers selected the retailer they shop at when they registered, so they could be entered into the unique sweepstakes for that retailer.  This complex program had multiple sets of rules and drawings to ensure everything went off without a hitch.

SOLUTION

CORE hydration beverages teamed up with Demi Lovato to deliver the Ultimate Summer Sweepstakes. What made this sweepstakes unique, is the 20 different retailers that had their own start & end date, and also different sets of prizes. With each purchase of a participating product, consumers could enter the on-pack code on the promotion’s microsite to gain entry to the sweepstakes. Customers selected the retailer they shop at when they registered, so they could be entered into the unique sweepstakes for that retailer.  This complex program had multiple sets of rules and drawings to ensure everything went off without a hitch.

RESULTS

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13,000+

Total entries

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20

Retailer locations successfully tracked

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3,000+

Total optins