CHALLENGE

Zuru’s Bunch-O-Balloons brand wanted to get fans excited for summer while also raising brand awareness and engagement with a promotion beginning in Australia & NZ (during the summer months “down under” in the southern hemisphere) and eventually moving into the US, UK, and CA.

CHALLENGE

Zuru’s Bunch-O-Balloons brand wanted to get fans excited for summer while also raising brand awareness and engagement with a promotion beginning in Australia & NZ (during the summer months “down under” in the southern hemisphere) and eventually moving into the US, UK, and CA.

SOLUTION

With the uniqueness and innovation of the self-tying Bunch-O-Balloons product, we knew customers would want a promotion just as innovative and fun. Dubbed “Splash for a Chance to Win”, we created a purpose-driven in-pack sweepstakes plus instant win game. Fans could find a “Soak and Reveal” game piece on the back side of the instruction insert. As it sounds, the “Soak and Reveal” game piece disclosed a unique code to enter on the microsite once it has gotten wet. With each code, customers had a chance to win one of the thousands of exciting prizes, including a brand new car!

SOLUTION

With the uniqueness and innovation of the self-tying Bunch-O-Balloons product, we knew customers would want a promotion just as innovative and fun. Dubbed “Splash for a Chance to Win”, we created a purpose-driven in-pack sweepstakes plus instant win game. Fans could find a “Soak and Reveal” game piece on the back side of the instruction insert. As it sounds, the “Soak and Reveal” game piece disclosed a unique code to enter on the microsite once it has gotten wet. With each code, customers had a chance to win one of the thousands of exciting prizes, including a brand new car!

RESULTS

tickets

10.5MM

Game pieces in market (in AU, CA, NZ, UK, & US)

phone arrow

90K+

code submissions in AU & NZ (thru 2/5)

world people network

Increased global

brand recognition & engagement