Pepsi Hockey’s Back Contest

CHALLENGE Fans know that Pepsi and summer fun go together like hockey and ice! After being postponed due to COVID-19, NHL returned with a shortened season beginning in August. Pepsi Canada needed a partner they could trust to deliver quickly, so they teamed up with MRi to bring joy to Canadian hockey fans. Using our…

Go Paperless, Get Paid Sweepstakes

CHALLENGE Credit One Bank was looking to encourage its cardmembers to enroll in paperless statements. By going paperless, cardmembers can have an easier customer experience and Credit One Bank can reduce costs and waste less paper. With our consultative approach, we were able to identify the obstacles Credit One Bank faced when trying to get…

DEWnited States

CHALLENGE The MTN DEW® brand was looking to build on the success of last year’s highly effective DEWnited promotion. Similar to last year, the 2020’s promotion’s purpose is to drive sales, while encouraging consumer engagement and increasing brand awareness. Once the promotion’s purpose was IDENTIFIED, the MRi team got to work developing a solution that…

Llama Rama Offer Program

CHALLENGE The Quaker brand takes great pride in its Chewy Dipps products and continually offers consumers new innovation in the granola bar category.  The Quaker Chewy Dipps brand team was launching their latest innovation—Llama Rama—and looking to create a fresh and engaging national campaign to drive new product trials, sales at retail, and generate overall…

Call of Duty

CHALLENGE MTN DEW and Doritos partnered with Call of Duty to promote their products alongside the much anticipated release of the new call of duty game, Modern Warfare. CHALLENGE MTN DEW and Doritos partnered with Call of Duty to promote their products alongside the much anticipated release of the new call of duty game, Modern…

Bagster Sweepstakes

CHALLENGE Waste Management partnered with MRi to create a sweepstakes that would increase awareness and get consumers excited for their Bagster service.   CHALLENGE Waste Management partnered with MRi to create a sweepstakes that would increase awareness and get consumers excited for their Bagster service.   SOLUTION Waste Management wanted to reward DIY inspired consumers this…

PepCoin

CHALLENGE For this promotion, PepsiCo wanted to go big with an on-pack program that spans across multiple brands. The goal was to incentivize the purchase of snack and beverage products together, while also rewarding consumers with cash back for every pair of codes entered.  CHALLENGE For this promotion, PepsiCo wanted to go big with an…

Win with Brisk

CHALLENGE Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants.  CHALLENGE Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants.  SOLUTION To get in on the instant-win action, Canadian fans can visit participating DQ restaurants and purchase a medium…

Task Force

CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.   CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.   SOLUTION Blue Bunny partnered with TaskRabbit, a…