American-Made Heroes

Saluting our men and women in uniform, Evan Williams is looking to share the inspirational stories of six American-Made Heroes. Military personnel can nominate themselves or another hero by completing the online form, uploading a photo, and telling their story. 50 nominees will receive a gift of appreciation and six of those will be featured…

Show Your Emotions

Hockey has a way of getting Canadians to let their emotions loose and Lay’s played into their NHL Hockey fever. NHL superstar Brent Burns narrates the story in order to bring out their emotions as this interactive online experience rates their emotional expressions. Over 15 million specially marked bags of Lay’s chips have a unique…

Be A Sub Above Contest

To be a hero is to be a Sub Above. Recognizing local heroes proved to be a great way to connect with communities in the Be A Sub Above contest. Jersey Mikes has donated $25 Million to thousands of local charities. People could nominate their local hero that embodies the Sub Above spirit for the…

Big Arse Burger Bowl Challenge

Consumers felt compelled to come back frequently to try each of the 8 different burger and beverage pairings to determine their favorite.  Once they picked their favorite pairing they would log on to a website to vote. Throughout the promotion, the website allowed them to keep tabs on their selection with a real-time leader board.…

The World Is Watching

CHALLENGE Intel was looking to highlight their chip processors with a promotion. They contacted MRi, and with our IDEA process, we were able to bring this global contest to market. CHALLENGE Intel was looking to highlight their chip processors with a promotion. They contacted MRi, and with our IDEA process, we were able to bring…