When it comes to Purpose-Driven Promotions, Games are highly effective at connecting consumers with your brand while achieving the program goals. The programs provide an opportunity to engage consumers with your brand’s purpose by integrating it into the game experience. The best results are achieved when chance to play is tied to the purchase of a product. While many Games have physical game pieces or codes, almost all Games have a digital component. These programs work because they satisfy fundamental human desires: instant gratification, reward, and competition.

There are four types of games that can be run independently or combined in different ways to achieve your objectives. These include:

The purpose of Games are often to:

  • Generate incremental sales
  • Drive repeat traffic
  • Increase brand awareness and loyalty
  • Engage consumers

When developing a Game there are four things to consider:

  1. The prize structure including the types and number of prizes. 
  2. How your promotion purpose aligns with how people play.
  3. The experience that will encourage them to want to come back and play.
  4. How to secure the game from fraud.

These exciting marketing programs require production management and legal review to protect against awarding too many prizes. An error could not only damage your brand but also have legal and financial implications. When putting codes or game pieces on packaging, the game mechanism must be seamlessly integrated with your product to protect against a product recall.

We are one of the most experienced and trusted Game developers in the industry. We have successfully managed some of the biggest programs for some of the largest brands in the world. Our experienced Production team oversees and manages game piece production as well as collaborates with your manufacturers to apply it to your product. We ensure great results by mitigating your risk with our processes, procedures, and experience.

Talk with one of our Client Strategy Managers today to plan your next Game.

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