Collect & Win Games encourage consumers to find multiple game pieces to create winning combinations like words or images. The purpose of these games is to drive traffic and increase sales as consumers attempt to find the missing piece. When creating the game mechanic and prize pool take into consideration your brand purpose, target audience, and marketing goals. When paired with an Instant Win Game, a Collect & Win Game can be a very powerful sales driver.
The odds of the game can be predetermined by the number of game pieces that are distributed. There is no guarantee that you will award all of the prizes, but you can still promote them as long the prizes are put in market. In some cases, you can reduce the liability of your prize cost by purchasing prize insurance.
Collect & Win Games often offer high-value prizes. Our proprietary processes and procedures secure these games against fraud while protecting your brand. MRi will create a game based on your brand’s purpose while handling all of the details necessary to bring it to market. We are experts in conceiving the idea, ironing out the mechanics, managing the security, and handling of all of the details. Brands rely on us to ensure their programs reflect their brand’s purpose, are well executed, and profitable.
Talk with one of our Client Strategy Managers today to plan your next Collect & Win Game.