What's the Big IDEA?

At MRi, purposeful promotions are our focus. We have developed our own strategic plan to meet your individual brand’s purpose. It starts with the big IDEA.


Identify your purpose

We use our proprietary system to gather information that helps us understand your business; your goals, targets, opportunities, and challenges. From this information, we identify insights and move you to the next step in our IDEA plan. 

Develop your purpose

To develop the purpose we dig in as a team to define and create the best promotion strategy for your brand.  The tactical options are endless, which is a huge part of the fun in designing a promotion that tells your brand story while making a meaningful connection with your customers.  Whether it ‘s an instant win game, loyalty program, sweepstakes, collect-to-win game, or some other tactic, MRi will bring your promotion to life and give it purpose.  Click here to learn more about different types of promotion possibilities. 

Execute your purpose

This is where all the individual components are developed and our teams bring your purpose-driven promotions to market. Our Promotion Managers are experts in handling timelines, legalities, production, and compliance regulations. In addition, they coordinate with our in-house digital department to guarantee an exceptional User Experience. 

Analyze your purpose

We are immersed in data throughout your promotion because it’s the results that give you the payoff.  We monitor the data and track the promotion analytics while your program is in market.  In the end, we evaluate the results by measuring them against your established goals and use what we learn to identify the purpose of your next promotion.


Successful brands deliver more than a promise, they have a purpose  

MRi’s Purpose-Driven Promotions provide unique opportunities to connect with your consumers through interactive marketing experiences.  It is these experiences that will leave a lasting impression on those consumers and move your connection beyond just products and purchases.

Are you ready to identify your promotion purpose? MRi will guide you through each step of our IDEA process to develop promotions that support your brand purpose.

Contact one of our Client Strategy Managers to start the process.

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