MRi knows it’s imperative to choose a customized program that will match the purpose and goals of your business. Knowing the different types of promotions, and the results that are generated from them, is essential when planning your marketing and promotional strategy. What is impactful for one company may not have the same effect for another company.
Here are a few details of an extremely successful app program for our client, T-Mobile. This customized app has been hugely successful in the implementation of the T-Mobile Tuesdays promotion.
T-Mobile Tuesdays is a long-running promotion that extends generous offers to users every week. There are three simple steps for T-Mobile customers to claim these weekly prizes:
- Download the T-Mobile Tuesdays app
- Log in to ‘My Stuff’ with a valid T-Mobile phone number and enter the PIN sent via text message to enroll with the app
- Go to ‘My Stuff’ every Tuesday and claim your free gifts
“Gifts” can be claimed every Tuesday starting at 5:00 a.m. continuing to Wednesday at 4:59 a.m. ET. There is no purchase necessary.
T-Mobile Tuesdays partners have included: Subway, MGM Resorts International, Lyft, Shell, Bon Appetit, Stubhub, Zappos, Fandango, Gilt and Master Chef.
What sets T-Mobile Tuesdays apart from other promotional apps is that it acts as a loyalty program. It’s not a points system, it is a thank you to T-Mobile customers. Each Tuesday there is usually one grand prize to be won and a number of other prizes and offers given to anyone who participates.
The app refers to the prizes as “gifts”, which emphasizes their purpose of customer appreciation. The promotion has a presence via social media with the hashtags #GetThanked and #TMobileTuesdays. T-Mobile is doing all it can to emphasize that the company truly cares for its customers.
The T-Mobile Tuesdays app is a highly successful platform for a promotion. It works because the focus is on customer appreciation. T-Mobile’s effort makes their app a prime destination for consumers to engage and allows them to “own” a day of the week. This is just one reason this purpose-driven promotion stands out from other apps, sweepstakes, and instant win games; it’s solidifying the company’s connection to their loyal customers.
Contact us to see if a customized app is the right purpose-driven promotion for your brand to reward your valuable, loyal customers.