The Expectation of Interactivity

We’re taught from a young age that it’s important to know how to interact with people. It starts with sharing our toys at preschool and builds into getting along with coworkers. But what about marketing? What does interaction have to do with building a business?

The Importance of Interactive Promotions Marketing

Interaction isn’t just beneficial to your social well-being; it can also help you grow your customer base. Today’s consumers expect businesses to interact with them on a more personal level than ever before. And part of that is allowing them to participate in your marketing efforts, rather than bombarding them with interruptive advertising messages.

The importance of interactive promotions can also be tied to the trend of spending money on experiences, rather than things. The modern consumer craves life-enhancing experiences more so than expensive name-brands. Following that trend, businesses best benefit from offering leads and customers a chance to be involved in something. Give your audience fun experiences through interactive promotions marketing, and you’ll more easily grab their attention and gain their trust.

Tips for Interactive Promotions

What do successful interactive digital promotions look like? It’s about giving consumers what they want instead of what you want them to have. Things like instant win games and sweepstakes get people excited about your brand. It lets them feel like they’re a part of something big, joining so many others in a contest for an awesome prize.

Unfortunately, throwing together a game or contest doesn’t necessarily ensure a successful interactive marketing strategy. Here are a few things to keep in mind:

  • Make it interesting – Think of what your target audience enjoys, or some challenge they face. How can you incorporate that into your promo?
  • Think small – In the case of interactive marketing, bigger isn’t always better. When done right, small experiences can have a lasting impact.
  • Avoid overcomplicating things – The easier it is for participants to access, participate in, and share your promotion, the more likely you are to see phenomenal ROI.
  • Put yourself in their shoes – Think of your contest or game from the user’s point of view. Is it something you would take time out of your day to do? Is the prize worth the effort?

Working with MRI on Your Interactive Promotions Marketing

At MRI, we have a thorough understanding of what modern consumers want and need. We’re familiar with their buying habits and what makes them tick. Let us send your business growth through the roof with interactive promotions. Reach out to us to get started.