All consumers have relationships with brands, and some of these relationships are better than others. When it comes to shaping the relationships, nothing counts more than the collection of experiences brands provide their customers. These experiences can be offline, online, mobile, social and everything in between. Bottom line is, they count.
At MRI, we provide promotional and advertising management services to help brands create memorable experiences for their customers. In the spirit of our constant pursuit of that magic moment when a brand earns the loyalty of a new consumer, we’re calling on college students everywhere to dream up the ultimate promotional experience with their favorite brand. We want to hear students’ ideas for the coolest, most inspiring, most memorable promotions. We want to hear what would get young people engaged, what would earn their loyalty. And we want to know why these promotional experiences would be so effective.
To the student with the most exciting and strategic idea, MRI will award a scholarship prize of $1,500, to be used toward undergraduate study in the areas of marketing, advertising, public relations and/or business administration.
To apply for this scholarship, students must submit an original essay of 1500 words or less, in which they outline their idea for a promotional experience to be created by one of their favorite brands. Applicants are encouraged to be specific and to establish the underlying strategic value of their idea.
Essays should be submitted to [email protected] with the subject line “MRI Scholarship Entry,” no later than Monday, August 1st, 2016 at 12 PM CST. Applicants should include full contact details and the name of their college or university.
MRI’s team will review all applications after the deadline and announce a winner on August 15, 2016. No payment or purchase required to enter.