Case Study

100 Days of Baja

Overview

Creating fun and engaging promotional campaigns is nothing new for the DEW team and MRi. In the summer of 2021, Dew promoted its two new and delicious limited-time flavors by teaming up with Marketing Resources and launching a 100-day sweepstakes! Multiple separate elements of promotional campaigns were used in this case, resulting in one custom-fit successful promotion for Dew!

MTN DEW is an expert at giving its consumers fun summer experiences, and tying its campaigns into a comprehensive theme. Summer 2021 was no different with MTN DEW’s 100 Days of Baja! MTN DEW Baja Blast launched two new limited-time offer (LTO) flavors, sure to drum up some summer excitement: Baja Punch & Baja Flash.

The DEW team wanted to create an exciting campaign to drive new product trials, increase sales at retail locations, and generate overall excitement for the DEW brand. DEW, working with the agency Motive, designed a program to celebrate summer & the launch of the new LTO Baja SKUs.

DEW faced the challenge of validating & rewarding purchases at a large scale in a secure and insightful way. Once Identified, the experts at MRi put together a plan to solve the DEW team’s challenges and achieve this promotion’s purpose.

MRi got to work developing a solution to meet the challenges the MTN DEW team encountered. In order to securely validate and reward purchases, MRi put our unique code system to work. A huge success, this campaign generated 1,421,140 unique codes from 163,553 users. Thanks to our industry-leading secure unique code system, Marketing Resources Inc. was able to effectively handle each and every code without any instances of fraud.

DEW fans were able to find unique codes under the cap of specially marked Baja Blast products. With code in hand, consumers visited the promotional microsite at 100daysofbaja.com, registered with some basic contact information, and enter their codes for a chance to win awesome beach-themed instant win prizes daily PLUS get a sweepstakes entry for the Grand Prize $100k drawing at the end of the program. The DEW team identified great, relevant prizes that would motivate their consumers enough to enter the promotion. At the end of the campaign, DEW awarded a total of 10,000 amazing, fun summer prizes!

On the backend, DEW can see all the data and insights from the program thanks to our unique code system and real-time reporting tool. With this tool and our expert, consultative advice, DEW was able to keep a pulse on the promotion’s results and extract valuable insights that helped them better understand their consumer’s behavior. With over 1.2 million pageviews to the 100 Days of Baja site, the promotional microsite MRi created for DEW was an effective lead magnet, keeping visitors entertained and informed with an average time spent on the site reaching over 3 minutes!

MRi worked with the DEW team to create a fun, informative, and seamless microsite for the campaign. Our digital team put together a microsite that represented the DEW brand and also provides a positive experience for DEW fans. The microsite includes an interactive 3D element, where consumers can explore Baja Island and uncover how to win amazing prizes. The entire process proved to be dynamic, fun, and rewarding for consumers and the brand alike!

100 Days of Data Collection

1421144

Unique Codes

1.2 M

Page Views on Promotional Microsite

163553

Campaign Entires

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Capabilities

Marketing Promotions

Digital Services

Case Studies

Resources

Insights

Careers

Sweepstakes 101

Contact

Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Responsibilities May Include

Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
Provide support for problems and issues that come up from our clients, vendors, and internal teams.
Examine and audit various server logs and determine if any corrective action is required.
Review releases of new operating systems and evaluate the implementation in the enterprise.
Install, configure, and maintain server firewall and other security software.
Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

1-2 years of experience in Linux server administration in a small to midsize environment.
Bachelor’s degree or minimum 4 years of related work experience.
Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols. TCP/IP, UDP, and VLAN. configurations to manage networking and storage.
Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
Amazon AWS S3, EC2, and ElasticBeanstalk required.
Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
Supporting Windows and macOS systems.
Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
Experience with IT project management practices and techniques.
Strong written and oral communication skills.

The Perks

Medical insurance options
Dental insurance
401(K) plan with company match
Flexible remote work policy
Paid sick days
Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com