Digital Marketing Manager

Marketing Resources, Inc.

Oak Park, IL

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, using our exclusive IDEA plan, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs

As our Digital Marketing Manager, we want you to live and breathe digital marketing, and use your experience, insights, and data to help us build marketing campaigns that will create awareness of MRi’s brand, highlight the value our services and capabilities can offer, support our internal teams with client outreach, and ultimately nurture and capture new leads for our business. You’ll have the opportunity to work across all our internal teams, diving into the details of our business, understanding the goals of our clients, and helping to develop content that makes an impact with our target audience and existing clients.  

The Digital Marketing Manager will be responsible for implementing and executing the overall digital marketing strategy of our company. They will run the day-to-day management of all marketing campaigns and ensure that they are successfully launched, and then track and analyze the effectiveness of those campaigns. 

This position is currently remote and our ideal candidate will be located in the Chicagoland area.

 

Responsibilities Will Include:

  • Gain an understanding of the MRi brand and business to create and execute a comprehensive marketing strategy to attract and convert new leads, drive traffic to the company website, and help expand on our services with existing clients
  • Create and maintain the MRi marketing calendar, owning the process for gaining internal approvals and staying on top of all content and website updates
  • Plan the MRi digital marketing campaigns, including web, SEO, email, social media, and paid advertising
  • Keep up to date on MRi’s social media presence (LinkedIn, Facebook, Twitter, Instagram)
  • Work with the MRi digital team to consistently update our landing pages and case stories
  • Build creative and impactful marketing campaigns that help highlight the capabilities of MRi and drive home the value created from our services
  • Help us brainstorm new and creative ways for us to market our brand, services, and capabilities
  • Analyze data and advanced metrics from campaigns to generate insights, provide strategic recommendations and seek new opportunities for our services and brand
  • Support new services, capabilities, and products offered by the MRi teams
  • Create templated newsletters, new case stories, social media posts, emails blasts and press releases that resonate with our target audience and clients
  • Source and manage outsourced creative needs, which may include graphic design and copywriting 
  • Monitor trends in the digital marketing, promotions, and content and frequently meet with the MRi teams to discuss how to best implement into our marketing strategy
  • Research and apply for industry awards and recognitions
  • Manage or oversee the creation of sales and marketing materials


The Essentials:

  • At least 3 years of experience in a similar digital marketing role
  • Bachelor’s degree in a business related field
  • Certifications in Google Adwords and other social media certifications are preferred, but not required
  • Expertise in all things that involve the digital presence of the company, from social media to websites
  • Creative mind, always seeking out new and different solutions to problems
  • Excellent organization, communication, and follow-up skills
  • Outstanding interpersonal, writing, grammatical, and proofreading skills
  • Experience with Google Analytics and the ability to decipher and disseminate information to the MRi teams
  • Working knowledge of HTML and CSS development
  • Ability to juggle multiple projects and handle aggressive deadlines
  • Salary Range: $65,000 – $70,000


Perks:

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Send Resumes to adavis@mrichi.com

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