Design & Development
SWEEPSTAKES 101
The World of Promotional Marketing Oftentimes mistakenly referred to as simply just a “sweepstakes,” the world of promotional marketing campaigns is actually far more expansive
Insights
Promotional Marketing Resources
Stay up to date with promotional marketing trends, best practices, helpful tips, and more!
Loyalty
What Is a Premium Loyalty Program?
The savvy brand marketer you are, surely you’re well aware of customer loyalty programs and why your brand might want to execute one. Of course,
Uncategorized
How to Measure Customer Loyalty
Customer loyalty, defined as the ongoing emotional relationship between a brand and its consumers, according to Oracle, is the gold standard for consumer engagement. Of
Design & Development
Back-To-School Marketing: Consumers Crave Promotional Campaigns
Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their
Uncategorized
How to Collect Your Brand’s Zero-Party Data
In an ever-evolving digital world, the data landscape serving as a foundation for most marketers is, at best, rocky. At worst, it’s a confusing smorgasbord
News
Marketing During a Recession: 8 Tips to Keep Your Brand Afloat
Soaring gas prices, rising inflation, global conflict, and generally volatile markets are all brewing at the same time right now. Unfortunately, this isn’t a recipe
Design & Development
Use Exclusive Offers to Improve Promotional Campaign Performance
As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more
Contests
Full-Service Contest Management: From Submission to Fulfillment
Who doesn’t love a little friendly competition? As brands search for deeper, more meaningful ways to connect with their consumers, more and more of them
Promotions
Promotional Marketing Do’s and Don’ts
Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71%
Sweepstakes Marketing
Sweepstakes Management Checklist: Our Step-By-Step Process
At Marketing Resources Inc., we’ve been leading the promotional marketing industry for nearly 30 years. Working with some of the most recognizable brands in the
Promotions
Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign
Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There
