When deciding which promotion to use, it’s important to choose the platform that will deliver results that match the goals of your business. Knowing the different types of promotions and the results that are generated from them is essential when planning out your next marketing and promotional strategy because what is impactful for one company […]
To say the least, Black Friday is a serious day for consumers and brands alike. It’s all about getting a jump on holiday shopping and taking advantage of all of the best deals. This creates the perfect environment for brands to launch new, creative, and exciting promotions. These brands hit the ground running and had […]
When companies sponsor an instant win game, sweepstakes or contest that is not designed or executed properly, they run the risk of skirting gambling and lottery laws, engaging in deceptive advertising practices, as well as committing mail fraud. For example, on September 22 the FTC sued California resident Terry Somenzi for allegedly engaging in deceptive […]
MRI is pleased to announce the winner of “The Ultimate Promotion Scholarship.” The contest demonstrated the company’s commitment to future marketing innovations. As a continued investment in the future of the marketing industry, MRI endeavors to answer the question, “How do young people want to connect with the brands they love?” The scholarship was awarded on […]
More daily users than Twitter. More in-app time than Facebook. And within two days of its release, it was on more Android phones than Tinder. Pokémon Go is the most popular mobile game in history, and is now a full-blown global phenomenon. One fascinating story to emerge from all this is how the game has become a […]
Contests are a great way to engage your brand’s customers. It appeals to the inner competitor in everyone—plus, everyone loves a good prize. But, to get the most out of your promotion, keep these three things in mind to guide your contest management.
Is your smart phone the first thing you look at in the morning when you wake up? And the last thing before you go to bed? It’s ok, you’re not alone. For most of us, digital technology is an integral part of our daily lives. According to statistics from Pew Research Center, two-thirds of American […]
Nearly every major brand on the market today offers a loyalty program. Research suggests that almost half of all consumers possess between two and four loyalty cards, with a quarter of consumers owning between five and nine cards. A staggering 90% of consumers participate in some sort of loyalty program. So, the data suggests that consumers like loyalty […]
All consumers have relationships with brands, and some of these relationships are better than others. When it comes to shaping the relationships, nothing counts more than the collection of experiences brands provide their customers. These experiences can be offline, online, mobile, social and everything in between. Bottom line is, they count. At MRI, we provide […]
When Facebook was created back in 2004, it was meant as a place for college students to share photos, meet new friends, and keep in touch. But in the 12 years of its existence, Facebook has become so much more than that. The social media platform began expanding its reach by allowing people other than […]
