Design & Development
SWEEPSTAKES 101
The World of Promotional Marketing Oftentimes mistakenly referred to as simply just a “sweepstakes,” the world of promotional marketing campaigns is actually far more expansive
Insights
Promotional Marketing Resources
Stay up to date with promotional marketing trends, best practices, helpful tips, and more!
Design & Development
Use Exclusive Offers to Improve Promotional Campaign Performance
As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more
Contests
Full-Service Contest Management: From Submission to Fulfillment
Who doesn’t love a little friendly competition? As brands search for deeper, more meaningful ways to connect with their consumers, more and more of them
Promotions
Promotional Marketing Do’s and Don’ts
Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71%
Sweepstakes Marketing
Sweepstakes Management Checklist: Our Step-By-Step Process
At Marketing Resources Inc., we’ve been leading the promotional marketing industry for nearly 30 years. Working with some of the most recognizable brands in the
Promotions
Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign
Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There
Infographic
The State of Promotional Marketing
Recently, Marketing Resources Inc. surveyed over 500 brand marketers, growth managers, promotional marketers, and relationship managers across all industries. With this information, we have compiled
Digital Services
How AI Visual Recognition Can Enhance Your Promotional Campaign
Think the latest technology trends are passing fads? Think again. According to a recent report, 53 percent of consumers think a brand’s online experiences are
Promotions
7 Proven Tactics to Increase Your Brand’s Social Media Engagement
On the surface, social media engagement sounds simple, and everyone thinks they’re a pro. Post. Post. Post. Heck, look at some of the top comments
Sweepstakes Marketing
5 Tips to Develop Your Sweepstakes Marketing Strategy
Marketing departments always seem to run at a pace of a mile-a-minute. With so many different tactics and strategies to develop, trends to keep up
Promotions
Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.
Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the
