Somewhere in between your brand’s content marketing strategy, paid marketing strategy, social media marketing strategy, and any other marketing strategy you can think of, there’s probably a gap just waiting to be filled. Your company’s promotional marketing strategy. If you’re like most marketers, running a sweepstakes, contest, or instant win game sounds like a…
DetailsA huge part of running a promotion is having an amazing promotional website (also referred to as a microsite). A promotional microsite is a standalone web site that can be as simple as one page or it can consist of multiple pages. Either way, a successful promotional website has one essential function; to host all…
DetailsWithout some form of a reward, what incentive is there for consumers to join a loyalty program? The top three reasons customers join loyalty programs are to earn points, save money, and receive rewards. Finding the right incentive to offer your consumers can be challenging. There is not a one-size-fits-all solution to creating the perfect…
DetailsWith all the shiny new technology that exists today, there are so many opportunities to get your consumers excited about your loyalty program. Among the most popular are: augmented reality, geofencing, and voice-activation. Bonus points: all of these technologies also help create a seamless experience! Augmented Reality (AR) In the last few years, Augmented…
DetailsYou just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to enter. Your frustration is starting to outweigh your excitement. You discover there are 10 steps to creating an account. Do you continue? Is this worth the reward? You’re already frustrated,…
DetailsConsumers want more from brands in order to give them their trust and loyalty. By creating an emotional connection with their consumers, companies have an opportunity to grow and strengthen their loyal following. Running an objectively ‘fun’ promotion is still an easily obtainable option that will yield average results. However, when done correctly, there is…
DetailsWhen it comes to promotions, nothing is more enticing to a consumer than the prize. You could have the most unique and creative promotion, but without an exciting prize, your program will suffer. On the other hand, a great prize can make even the most simple of promotions exciting for consumers. After decades of creating…
DetailsPhoto contests are among the most common types of contests. Photos are engaging and they typically dont require as much effort for your consumers, when compared to a video or essay. There are many benefits to running a photo contest, the biggest of which is increased engagement and user generated content. In order to help…
DetailsWhen deciding to run a promotional marketing campaign, it can be difficult to decide on whether to run a contest or a sweepstakes. Not sure what the difference is between a sweepstakes and a contest? Check out our infographic. Both sweepstakes and contests have their own unique benefits. It is important to take into consideration…
DetailsHave you ever wondered the best ways to know if your promotional campaign was a success? There are many ways to evaluate the effectiveness of your promotional campaign, in this article we will discuss 5 signs that you’ve just run a great promotional campaign. Sales Perhaps the most obvious sign that your promotion was…
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