Photo contests are among the most common types of contests. Photos are engaging and they typically dont require as much effort for your consumers, when compared to a video or essay. There are many benefits to running a photo contest, the biggest of which is increased engagement and user generated content. In order to help…
DetailsWhen deciding to run a promotional marketing campaign, it can be difficult to decide on whether to run a contest or a sweepstakes. Not sure what the difference is between a sweepstakes and a contest? Check out our infographic. Both sweepstakes and contests have their own unique benefits. It is important to take into consideration…
DetailsHave you ever wondered the best ways to know if your promotional campaign was a success? There are many ways to evaluate the effectiveness of your promotional campaign, in this article we will discuss 5 signs that you’ve just run a great promotional campaign. Sales Perhaps the most obvious sign that your promotion was…
DetailsHave you ever thought about running a contest or sweepstakes, but didnt know which would fit best with your goals? Contests and sweepstakes are often mistaken as the same, when in fact they are different and serve different marketing purposes. In this article we will discuss 3 important considerations you should make when deciding whether…
DetailsRunning a sweepstakes might sound straightforward, but when you get to the rules you might realize it’s harder than you’d think. There are a lot of elements to sweepstakes rules you must include in order to run a legal sweepstakes. Below we have listed the key elements to sweepstakes official rules creation.Disclaimer- this article is…
DetailsBrands of all shapes and sizes can, and have, run marketing promotions. Whether it’s a sweepstakes, instant win game, contest, or more, marketing promotions can be extremely effective at a variety of tasks. As experts in the promotional marketing field for over 25 years, our experienced team has laid out the best “Do’s” and “Don’ts”…
DetailsSweepstakes are an effective marketing tool for practically any type of brand. However, there are specific advantages to sweepstakes when it comes to certain industries, one of which is consumer packaged goods (CPG) brands. With over 25 years experience working with the world’s top CPG brands, like PepsiCo, we know a thing or two when…
DetailsAs numerous brands prepare for the holiday season, it can be hard to brainstorm ways for your brand to stand out amongst the crowd when everyone is throwing their best marketing at consumers during the holidays. This is where promotional marketing shines. What better way to get your consumers engaged than an instant win game.…
DetailsConsumer sweepstakes serve as an effective marketing tool for brands to reward their customers and also increase awareness and engagement (among many other benefits you can read about here). This year however, sweepstakes have taken a unique role as the COVID-19 pandemic forced consumers to miss out on many common events and activities. Brands have…
DetailsVoice activation is an untapped tool in promotional marketing. Since the first implementation of voice technology nearly a decade ago, voice activation tools have seen a huge rise in sales, like voice speakers Google Home or Amazon Alexa. The majority of smart speaker usage is for things like checking the weather, playing music, or…
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