Insights

Smartphones and mobile apps have evolved into one of the best vehicles for people to engage, interact and communicate with each other and brands. As much as they make the world feel smaller and more connected, there are still plenty of differences amongst cultures, countries, and continents in how people are using apps. Using insights...Read More

It’s graduation season across the country, which means there’s a new influx of college graduates entering the business world. There’s a lot of information – and misinformation – out there about employment, where to find the most job opportunity, and more. The below infographic snapshots some interesting and relevant information for the graduating class of 2018.Read More

When deciding which promotion to use, it’s important to choose the platform that will deliver results that match the goals of your business. Knowing the different types of promotions and the results that are generated from them is essential when planning out your next marketing and promotional strategy because what is impactful for one company...Read More

To say the least, Black Friday is a serious day for consumers and brands alike. It’s all about getting a jump on holiday shopping and taking advantage of all of the best deals. This creates the perfect environment for brands to launch new, creative, and exciting promotions. These brands hit the ground running and had...Read More

When companies sponsor an instant win game, sweepstakes or contest that is not designed or executed properly, they run the risk of skirting gambling and lottery laws, engaging in deceptive advertising practices, as well as committing mail fraud. For example, on September 22 the FTC sued California resident Terry Somenzi for allegedly engaging in deceptive...Read More

MRI is pleased to announce the winner of “The Ultimate Promotion Scholarship.” The contest demonstrated the company’s commitment to future marketing innovations. As a continued investment in the future of the marketing industry, MRI endeavors to answer the question, “How do young people want to connect with the brands they love?” The scholarship was awarded on...Read More

More daily users than Twitter. More in-app time than Facebook. And within two days of its release, it was on more Android phones than Tinder. Pokémon Go is the most popular mobile game in history, and is now a full-blown global phenomenon. One fascinating story to emerge from all this is how the game has become a...Read More

Contests are a great way to engage your brand’s customers. It appeals to the inner competitor in everyone—plus, everyone loves a good prize. But, to get the most out of your promotion, keep these three things in mind to guide your contest management.Read More

Is your smart phone the first thing you look at in the morning when you wake up? And the last thing before you go to bed? It’s ok, you’re not alone. For most of us, digital technology is an integral part of our daily lives. According to statistics from Pew Research Center, two-thirds of American...Read More

Nearly every major brand on the market today offers a loyalty program. Research suggests that almost half of all consumers possess between two and four loyalty cards, with a quarter of consumers owning between five and nine cards. A staggering 90% of consumers participate in some sort of loyalty program. So, the data suggests that consumers like loyalty...Read More