Consumer sweepstakes serve as an effective marketing tool for brands to reward their customers and also increase awareness and engagement (among many other benefits you can read about here). This year however, sweepstakes have taken a unique role as the COVID-19 pandemic forced consumers to miss out on many common events and activities. Brands have…
DetailsVoice activation is an untapped tool in promotional marketing. Since the first implementation of voice technology nearly a decade ago, voice activation tools have seen a huge rise in sales, like voice speakers Google Home or Amazon Alexa. The majority of smart speaker usage is for things like checking the weather, playing music, or…
DetailsWhat is the difference between a contest and a sweepstakes?Sweepstakes and contests often get grouped together, and this causes many to assume they are the same. While sweepstakes and contests are both promotional marketing tactics, they have key differences that distinguishes them from each other. Before we begin, it’s important to define the difference between a…
DetailsSweepstakes are an effective marketing tactic. When boiled down to its most basic description, it is a random drawing. But just because sweepstakes are simple in concept, doesn’t mean they are simple in execution. There is a lot that goes into the strategy and execution of a sweepstakes, which is why partnering with a promotional…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsCustomer loyalty has been a popular term in recent decades, and for good reason; “Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining existing ones, and increasing customer retention rates by just 5% increases profits by 25-95%” – Narvar. At MRi, as we celebrate 25 years in the promotions…
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