Promotions
5 Tips to Turn Your Consumer Data Into Actionable Insights
“Actionable insights” has become such a ubiquitous phrase, at this point, it should be lumped in with other corporate jargon like “synergize,” “circle back to
Insights
Promotional Marketing Resources
Stay up to date with promotional marketing trends, best practices, helpful tips, and more!
Promotions
Customer Loyalty Hack: The Beauty of In-Store Promotions
It’s easier than ever to be a consumer. Digitization has transformed our phones from just a communication device to a global market, bursting with brands,
Infographic
The Ever-Evolving Psychology of Brand Loyalty
The psychology of brand loyalty has baffled sales and marketing teams for decades. Over the years, we’ve gone from seeing headlines lauding customer loyalty as
Uncategorized
2022 Marketing Trends and Predictions
Happy New Year! If you’re certain it’s a new year, but not totally sure exactly what year it is, you’re in good company. It goes
Legal
The Promotional Marketer’s Breakdown of Contest and Sweepstakes Laws by State (Updated for 2022)
Marketing promotions like sweepstakes, contests, and instant-win games are effective tactics for boosting brand awareness, generating new leads, increasing sales and engagement, and much more,
Sweepstakes Marketing
What to Consider When Hiring a Sweepstakes Administrator
Somewhere in between your brand’s content marketing strategy, paid marketing strategy, social media marketing strategy, and any other marketing strategy you can think of, there’s
Design & Development
Best Practices for Creating Successful Promotional Websites
Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re
Promotions
Motivate Your Consumers to Participate in Your Customer Loyalty Program with these 3 Tips
Without some form of a reward, what incentive is there for consumers to join a loyalty program? With more and more brands offering exciting and
Digital Services
Excite your Consumers by Adding Digital Technologies to your Customer Loyalty Program
With all the shiny new technology that exists today, there are so many opportunities to get your consumers excited about your loyalty program. Among the
Promotions
How to Create a Seamless Customer Loyalty Program UX
You just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to
