Sweepstakes Acronyms and Lingo You Need to Know

Sweepstakes Acronyms and Lingo You Need to Know

Brands have been running sweepstakes to collect data, understand their consumers, generate leads, and accomplish any number of marketing objectives with us for decades, and we’ve learned a thing or two in that time. One thing’s for sure, there is no shortage of lingo and acronyms your brand needs to know. While it may seem a bit complex at first, don’t let promotional marketing stress you out! 

Understanding these acronyms and shorthand phrases not only makes things easier when meeting with your sweepstakes administrator, but can actually help protect your brand. Sweepstakes official rules carry so much significance for your brand, be sure you fully understand every aspect of your rules and become fluent in sweepstakes acronyms and lingo. 

A Sidenote before we dive in:

Save this fact for your next trivia night!

An “acronymn” is formed when you take the first letter of each word of a phrase to create a new pronounceable word. NASA, LASER, and NATO are some examples. 

When you combine the first letter of each word and then say each letter, as opposed to a single pronounced word, you actually have an “initalism.” Aptly named, since you say the first initial of each word. Think of things like ATM, VIP, or FBI.

Pretty much everyone uses “acronymn” as an umbrella term to represent both acronyms and initalisms, so don’t sweat it if you get the two confused. Trust us, we know a thing or two about common misconceptions (for example, not all promotional campaigns are called a “sweepstakes” We explain that and more in Sweepstakes 101). 


1 Entry Per Household

1PH, shorthand for “1 entry per household” indicates the number of submissions allowed in a promotional campaign. There are a few variations of this, depending on the rules of the campaign. 


1 Entry Per Person

This abbreviation denotes that each entrant may only submit a maximum of one time. 



A common abbreviation for an entrant’s address.



Affy is slang for affidavit. An affidavit is a document that must be signed by the winner of your promotional marketing campaign. Affidavits confirm the winner’s identity, that they understood the rules of the promotion, and officially releases your brand of any liability once the prize is received. So, for example, if your award someone a jetski and they crash that jetski an hour after they sign they affy, your brand is safe. Awards or prizes with an ARV over $600 typically require an affidavit. 


Alternate Means of Entry

What’s the definition of AMOE? It stands for “Alternate Method of Entry.” This simply means a sweepstakes or promotional campaign accepts more than one means of entry. This is not only convenient for consumers, but critical for brands to understand in order to avoid breaking any state or federal lottery laws. For more information on contest and sweepstake laws by state, check out our guide.


Approximate Retail Value

ARV means “approximate retail value” or an estimate of the price of a prize. The ARV of a single item may change over time, depending on the current market conditions. For more on selecting a promotional prize, check out our guide. 


Completely Automated Public Turing Test to tell Computers and Humans Apart

Completely Automated Public Turing Test to tell Computers and Humans Apart, or CAPTCHA, is quite the mouthful! No wonder its acronym is so ubiquitous. CAPTCHA exists to verify that humans submit online form submissions, not robots, computers, or code. These are the “puzzles” that users have to complete before submitting their info. 


End Date

ED commonly refers to the promotional campaign’s last official day. The day the sweepstakes ends. 


Identify, Develop, Execute, Analyze- MRi’s IDEA Process

MRi’s IDEA Process is our unique, 4-step approach to developing promotional campaigns that put your marketing on top of the world. The IDEA process is our full-service, consultative approach blends consumer insights, promotional expertise in the marketplace, and past experiences to Identify your promotion’s unique purpose, creating a stronger, more emotional connection with your consumers.


Instant Win Game

Whenever you encounter “IWG” in regards to promotional marketing, it most likely means Instant Win Game. 

Your Brand’s Sweepstakes MVP

Now that you know the lingo, it’s time to meet your brand’s sweepstakes MVP, MRi.

If you’re looking for a partner who’s been in the business for over 25 years and who can help you take your sweepstakes to the next level, contact one of our experts today for a free consultation.

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com