As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsCustomer loyalty has been a popular term in recent decades, and for good reason; “Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining existing ones, and increasing customer retention rates by just 5% increases profits by 25-95%” – Narvar. At MRi, as we celebrate 25 years in the promotions…
DetailsNow that you know more about the differences between a contest and a sweepstakes, it’s important to select a promotion that best fits your brand’s goals. At MRi, we use our 4 step IDEA process to Identify your promotion’s specific purpose, Develop a unique promotional strategy, Execute your promotion flawlessly, and Analyze the results in…
DetailsTrying to navigate the best marketing strategy for your brand during this pandemic is a true challenge unlike ever before. COVID-19 has disrupted more than just our homelives, many states have stay-at-home orders in place that force nonessential storefronts to close, which can be extremely detrimental to small business owners and large brands alike. You…
DetailsThinking of running a facebook sweepstakes or contest for your brand in 2020? The differences between a facebook promotion and your standard promotion can be quite stark. Before running a facebook sweepstakes or contest, you should know the advantages & disadvantages. See if a facebook promotion is right for you, and if so, follow our…
DetailsIntro The common denominator for all promotions: rewards. Whether it’s a sweepstakes, contest, game, loyalty program, etc., consumer participation is dependant upon a reward. So if everything hinges on the reward, why do they seem like an afterthought for some campaigns? Selecting the right reward can be intimidating. There are a lot of variables…
DetailsOn the surface social media sounds simple. Post. Post. Post. However, as many know, it is anything but simple. Getting your followers engaged in your content & brand is the hard part. We’ve all had that moment (or is it just me?!) where you put a lot of thought and are so proud of your…
DetailsSweepstakes (or sometimes referred to as giveaways) are a marketing tactic that brands small or large can benefit from. Before we dive in on why you should run a sweepstakes, let’s have a quick chat about what a sweepstakes even is. In simple terms: A sweepstakes is a promotion where participants enter and a winner…
DetailsYou don’t have to be a psychology professor to realize there is something about a loyalty program that just *clicks* with consumers. Loyalty programs can be extremely successful at engaging and growing a loyal customer base. Have you ever wondered why? Understanding the psychology behind a loyalty program’s success is imperative to reaching your program’s…
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