Running a sweepstakes might sound straightforward, but when you get to the rules you might realize it’s harder than you’d think. There are a lot of elements to sweepstakes rules you must include in order to run a legal sweepstakes. Below we have listed the key elements to sweepstakes official rules creation.Disclaimer- this article is…
DetailsBrands of all shapes and sizes can, and have, run marketing promotions. Whether it’s a sweepstakes, instant win game, contest, or more, marketing promotions can be extremely effective at a variety of tasks. As experts in the promotional marketing field for over 25 years, our experienced team has laid out the best “Do’s” and “Don’ts”…
DetailsSweepstakes are an effective marketing tool for practically any type of brand. However, there are specific advantages to sweepstakes when it comes to certain industries, one of which is consumer packaged goods (CPG) brands. With over 25 years experience working with the world’s top CPG brands, like PepsiCo, we know a thing or two when…
DetailsAs numerous brands prepare for the holiday season, it can be hard to brainstorm ways for your brand to stand out amongst the crowd when everyone is throwing their best marketing at consumers during the holidays. This is where promotional marketing shines. What better way to get your consumers engaged than an instant win game.…
DetailsConsumer sweepstakes serve as an effective marketing tool for brands to reward their customers and also increase awareness and engagement (among many other benefits you can read about here). This year however, sweepstakes have taken a unique role as the COVID-19 pandemic forced consumers to miss out on many common events and activities. Brands have…
DetailsVoice activation is an untapped tool in promotional marketing. Since the first implementation of voice technology nearly a decade ago, voice activation tools have seen a huge rise in sales, like voice speakers Google Home or Amazon Alexa. The majority of smart speaker usage is for things like checking the weather, playing music, or…
DetailsWhat is the difference between a contest and a sweepstakes?Sweepstakes and contests often get grouped together, and this causes many to assume they are the same. While sweepstakes and contests are both promotional marketing tactics, they have key differences that distinguishes them from each other. Before we begin, it’s important to define the difference between a…
DetailsSweepstakes are an effective marketing tactic. When boiled down to its most basic description, it is a random drawing. But just because sweepstakes are simple in concept, doesn’t mean they are simple in execution. There is a lot that goes into the strategy and execution of a sweepstakes, which is why partnering with a promotional…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
DetailsAs part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…
Details
