How to Write Your Brand’s Social Media Giveaway Rules

How to Write your brand's social media giveaway rules

Looking for how to write your brand’s social media giveaway rules? You’ve come to the right place! A social media giveaway, like a contest or a sweepstakes, is a reliable way to boost brand awareness, online engagement, and, of course, delight your loyal fans.

Giveaways, or promotional campaigns, come in all shapes and sizes. Executed by large and small businesses alike, sweepstakes accomplish any number of marketing objectives. Developing a sweepstakes campaign is no small task with so many options and variations. 

A social media giveaway can expand your brand’s online presence, increase engagement, and connect with new and existing customers. Who wouldn’t want to execute a campaign with such great potential results? However, when developing a social media campaign, do not forget the importance of your brand’s social media giveaway official rules. 

Experts in writing sweepstakes official rules and regulations for nearly 30 years, our team of consultants has the experience you need to write secure social media giveaway official rules. No matter where you are in the process of developing your brand’s social media giveaway, follow our advice and tips below to ensure your rules are clear and effective!

What Makes a Social Media Giveaway Different?

Social media giveaways, while simple to outsiders, are anything but to the brands who execute them.

Like all types of promotional campaigns, a social media giveaway must abide by any applicable state and federal guidelines. Social media-based promotional campaigns take things a step further and must also pay special attention to the Federal Trade Commission’s guidelines as well. The FTC regulates social media advertisements and promotions very closely. Their primary concern is that the official rules are presented fairly, all mandatory information is present, and consumers have a fair shot.

In short, the FTC mandates that all “endorsements must be honest and not misleading.” This means that your brand must clearly state that your social media giveaway is, well, a giveaway. Usually, brands accomplish this by using an appropriate hashtag, like #sweepstakes or #contest, but keep in mind, shorthand like #sweeps won’t cut it.

Facebook Strictly Monitors Social Media Giveaways

If your brand is interested in executing a social media giveaway via Facebook, pay special attention to their specific rules. Facebook’s team (of lawyers and policy experts) took the effort to include an entire section titled “Promotions on Pages, Groups, and Events” in their terms and policies. Needless to say, they take social media giveaway rules pretty seriously. 

In their terms and policies, they state valid ways to share or enter a social media promotion. A common favorite that Facebook no longer allows: promoting your social media giveaway on a personal timeline or feed. 

Basically, Facebook doesn’t permit users to share a sweepstakes or contest page as a means of entry. They also cannot tag friends or post on their timelines, either. Instead, Facebook leaves the “promotion” part of a promotional campaign to brands. 

Not only that, but you must also “release” Facebook of any responsibilities associated with your social media giveaway rules. In essence, Facebook requires brands to include an “acknowledgment that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.”

Your Social Media Giveaway Rules Must State That It’s a Promotional Campaign

If you take only one piece of information from this blog, make sure it’s this. Whenever you run a social media giveaway that requires entrants to make a post, they must include either “#sweepstakes” or “#contest.” The FTC regulates social media giveaway rules and requires all brands and individuals to abide by the above. 

Any post must contain the appropriate hashtag declaring it an entry to your brand’s promotional campaign. Failure to include either #sweepstakes or #contest, results in an invalid entry. 

The FTC requires this so any other users who see the post on their social feeds understand that it’s part of a promotional campaign. Otherwise, users who see a social post raving about a brand might take it as positive word-of-mouth, not realizing the post was made in an effort to win something.

Your Social Media Giveaway Rules Must Use The Right Vocabulary

Between “sweepstakes,” “contest,” and “giveaway,” alone, there are enough terms to keep track of when writing your brand’s social media giveaway rules. Keeping these straight and using them correctly is crucial to executing a valid campaign and avoiding any fines or fees. For more information on the difference between a sweepstakes and a contest, visit our blog here.

The one word your brand must absolutely avoid using at all costs: lottery. We break down exactly why brands can’t use the word “lottery” when executing a promotional campaign in our guide, Sweepstakes 101

Just like with any other promotional campaign, your social media giveaway must strictly adhere to the laws, both federal and state

Include a Disclosure About Copyrighted Content

The hottest trends on social media lately oftentimes tend to revolve around “trending sounds.” In many cases, these sounds are copyrighted. These have a giant “OFF LIMITS” sign on them for brands. 

Any regular brand post on TikTok or Reels (Instagram’s nearly identical competitor) cannot have any copyrighted or licensed content. Luckily, they won’t even let you access their libraries of copyrighted content or upload a version of your own (for example, if you record copyrighted content or use a screenshot), so you don’t need to worry too much. This is a relatively hard rule for brands to break, and even if you do upload content you shouldn’t, it’ll most likely just be removed. 

However, the important thing to note is that when asking entrants to create their own content (a Reel or TikTok, for example) they cannot use copyrighted content either. The tricky part? Individuals can access and post content with copyrighted materials, even if they want to enter your contest or sweepstakes. 

Because of this, it’s imperative that you include a disclosure about not using any copyrighted content whatsoever in your brand’s social media giveaway rules. Not only that, but your brand must also undertake the tedious task of scraping through each entry and eliminating any that do contain copyrighted content. Or, skip this task and delegate it to a team of promotional marketing experts to scrape your social media entries for you. 

Your Brand’s Social Media Giveaway

Social media giveaways make for engaging and unique brand experiences. An effective way to connect with your consumers, meeting both their needs and yours, more and more brands turn to promotional marketing. 

To ensure your brand gets the most out of your social media giveaway, partner with a trusted promotional marketing expert with almost 30 years of experience. Whether you’re ready to launch your campaign or need some help developing your strategy, contact one of our consultants today

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to