Sweepstakes Official Rules Creation: Cheat Sheet

Sweepstakes Official Rules Creation Cheat Sheet

While running a sweepstakes promotion might sound straightforward, actually developing and executing a successful campaign may be harder than you think. Far more complex than a simple giveaway, a promotional sweepstakes campaign contains several high-level elements to consider. Before your sweepstakes can ever go to market, your brand must first write ironclad sweepstakes official rules.

Disclaimer- This article is to help your understanding of sweepstakes official rules creation, this is not a guide on creating sweepstakes rules. If you are creating a sweepstakes, we strongly recommend hiring an expert to put together official rules for you. Please contact our experts if you’re interested in learning more.

*Note: Looking for information on social media promotional campaigns? You might be surprised to find out that different platforms have their own set of policies enforcing promotions. Check out our social media giveaway rules guide to learn more!


One of the most important aspects of your sweepstakes’ official rules. Under the eligibility section, you will inform your sweepstakes audience who is eligible to participate in your sweepstakes. For example, the most common eligibility requirements listed are the age and location of those who can participate.  

Sweepstakes Official Rules Must Designate a Period of Time

In your official rules, it is important to list the sweepstake period. This will let your audience know during what time their entries are valid. You will want to be specific here and list the date, time, and time zone.

How To Enter

Letting your audience know how to enter your promotion is clearly important to the success of your program. While your description of ‘how to enter’ on your sweepstakes site and promotional materials might be short, it is important to be very descriptive with how to enter in your official rules.

Just as important as what is considered a valid and official entry, you may want to also designate what is not a valid entry. For example, if your brand accepts entries via social media, will any post that mentions your brand suffice? Or must they include a specific hashtag?

Be sure there is no room for interpretation here.

Drawing and Odds of Winning

Next, your official rules must include the odds of winning, since sweepstakes are a random drawing. This section is straightforward and serves to inform your audience that the chances of winning depend on the number of entries.

Use caution in this section if you are running anything other than run-of-the-mill sweepstakes, because the information you must add here can be slightly more complicated. Let’s take a look at a very simplified example.

Your brand runs a promotional sweepstakes and claims that each entrant has a “1 in 20” chance of winning. This is true, so long as only 20 people enter the sweepstakes and your brand gives away only one prize. What happens when a 21st submission is entered?

As you can see, when you cannot predict exactly how many entrants your sweepstakes will have, you will need to adapt and stay on your toes. In the case above and in many other promotional sweepstakes, brands must adjust the number of prizes awarded or the value of prizes awarded in order to consistently reflect the stated odds of winning.

Prize and Value

In this section, you will list information on your sweepstakes prizing. You will want to include the following:

– The APPROXIMATE RETAIL VALUE (ARV) of your prizes.

– PRIZE RESTRICTIONS (E.g., limit one per person, prizes are non-transferable, and prize substitution is not permitted).

Other important information to consider including in this section of your rules would be how prizes are distributed. Will you require winners to collect the prize or will you send it to them? Will winners receive cash, a check, a pre-paid card, or some other form of money?

Winner Notification and Prize Claim

In this section, you will want to designate how winners are selected and can claim their prizes.

Exercise extreme caution in this section. If there is any doubt about the selection of winners, your promotional sweepstakes’ legitimacy and legality immediately come into question.

Privacy Policy

As with most things on the internet, you will want to include your company’s privacy policy. Privacy policies inform your audience how you use their information. Your privacy policy will live somewhere else (please don’t copy/paste your whole privacy policy into your sweepstake official rules). But, you will want to include wording in your official rules stating something like: Information submitted in connection with this Sweepstakes is governed by Sponsor’s Privacy Policy.

Writing Your Brand’s Sweepstakes Official Rules

We hope you found our cheat sheet for sweepstakes rules creation helpful. Official rules are full of legal jargon, so if you are at all unsure of anything in your rules, it is crucial that you contact a professional to look it over for you. Contact MRi’s experts for help with your sweepstakes official rules creation and keep an eye out for more promotional marketing information on our insights page.

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com