Highly Engaging Photo Contest Tips for Consumer Brands

Top Five Photo Contest Tips

Top Five Photo Contest Tips

Photo contests are among the most common types of contests. Photos are engaging and they typically dont require as much effort for your consumers, when compared to a video or essay. There are many benefits to running a photo contest, the biggest of which is increased engagement and user generated content. In order to help your contest stand out from the crowd, we have compiled a list of photo contest tips to help you create a highly engaging photo contest for your next promotion.

Connect to an event or holiday

The best way to increase engagement with a promotion is to connect to something that already has a large following, or a lot of buzz. By running a contest themed around a popular event or holiday, you have an almost “built-in” fan base. Bonus points if the event is something your brands consumers are interested in. As an example, if your company sells baked goods, you could run a contest themed around a bake-off event. This would increase engagement with your photo contest more than an unrelated event, such as a motorcycle parade. If you’re in need of a real-life example, MRi worked with the MTN DEW team recently to run a wildly successful contest during the Super Bowl to promote their new flavor. Check it out!

Make use of social media

Social media promotions are a good way to increase program participation, especially if your brand has an active following on social media. Posts on social media are highly shareable, especially images. Facebook and instagram are great channels for a photo contest, since both platforms feature images heavily (more than twitter, as an example). In addition, influencers on social media can do wonders to increase engagement and promote your photo contest. Like in the previous section, be sure that the influencer(s) you choose relate to your brand so that their audience will be more likely to be interested in your contest. Finally, Make sure you check out the rules on running a promotion for whichever social media platform(s) you choose. On Facebook, for example, you cannot require users to post something on their personal timeline or a friends timeline to enter (AKA shares or tags). Instead, for your photo contest, you can have your consumers enter by sharing their photo to your business page.

Incentivise with the right reward

Many times choosing a reward is something brands do near the end of their promotional strategizing and planning. However, rewards can be one of the biggest reasons why consumers participate. Cash is king with promotions, but contests can provide more flexibility with prizing. Since participants are most commonly already fans of your brand, your prizing can be specific to things your consumers might like. For example, “free [product or service you offer] for a year”. Digital rewards can also be a great motivator for consumers. When dealing with fulfillment and logistics, it can sometimes take weeks for consumers to get their reward. With digital rewards they can get their reward instantly, which is a huge motivator for many people today. Interested in more tips for choosing the right promotional reward? Check out our article on the very subject!

Collect data for future promotions

Not all contests require a form or registration, and a form doesn’t always make sense for your contest. For example, if your biggest goal is to have the most possible entries. However, forms are a fantastic tool for collecting data on your consumers. With a contest, the people participating are already more engaged with your brand than they would be with a sweepstakes. This is because contests require more effort, so the people who participate in your contest are typically already engaged with your brand since they’re willing to put in the effort. Forms allow your brand to gather data on the consumers entering your contest, and you can also add an email opt-in to increase your mailing list! Be cautious not to make your form too long, as people may see the long form and immediately give up on participating.

Don’t let the User Generated Content go to waste

You’ve just finished your photo contest, now what? One of the biggest benefits of running a contest is that you gain heaps of user generated content (UGC). UGC is content created by fans of your company. With the right wording included in your photo contests official rules, the photos you receive from entries can be used by your brand for future marketing. Things like emails, social media, future promotions, ads, and more can all be ways to use the photos received from your contest. A classic photo contest idea is to have consumers pose with a product from your brand. These photos will be especially valuable for your marketing efforts.

Looking for More Photo Contest Tips?

With these 5 photo contest tips, we hope your brand is inspired to start their next promotion! Want advice on running your next photo contest, contact our experts. We help brands run purpose-driven promotions for over 25 years. If you’re looking for more promotional marketing insights, check out our blog.

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com