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Case Study

Credit One Bank Nascar Sweepstakes

Overview

Looking to drum up some excitement and give their consumers the ultimate prize, our long-time partner Credit One Bank turned to us to help with their latest sweepstakes administration. With a specific focus set on increasing app downloads and engagement throughout the life of the campaign, our team of developers and sweepstakes administrators got to work developing the perfect solution. Between the microsite development for both mobile and desktop displays, official rules writing, and our comprehensive legal review, our team had our work cut out for us with this fun and exciting sweepstakes.

Credit One Bank sought a way to boost engagement and downloads on their mobile app, encourage their cardmembers to participate in their programs, increase new cardmember sign-ups, and increase spending on their cards. Needless to say, Credit One and its team of partners surely had their work cut out for them. 

Pulling from past experience, MRi and Credit One built a program leveraging their partnerships with AMEX and NASCAR, to offer their cardmembers a chance to win 25 years of Daytona 500 tickets. These types of brand partnerships continually prove to be valuable to our clients. When two (or more) brands have similar goals, target audiences, and messages, joining forces and leveraging those similarities pays dividends for both brands. In this case, Credit One Bank was able to boost brand and campaign awareness by tapping into AMEX and NASCAR’s audiences, dramatically increasing their reach. 


MRi’s team of in-house developers built a custom registration form, which could ONLY be accessed through the Credit One Bank mobile application, driving app downloads, and giving cardmembers the opportunity to sign up for an entry. On top of that, card members earned additional, unlimited entries with every qualifying transaction made, encouraging long-term engagement.

Results are still TBD, and overall looking positive on the KPIs for the program. So far, we’ve seen an impressive increase in the number of app downloads for the life of the campaign, as well as a boost to transactions over the same period last year.

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Sweepstakes 101

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  • 193 N Marion St Suite 2
    Oak Park, IL 60301
  • (630) 607-5963
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Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com

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