A Sofia Special Sweepstakes
The holidays are a special time for families across the globe and Driscoll’s wanted to help promote happiness and sharing during this time. Recently releasing their book – A Sofia Special – Driscoll’s felt this was a great opportunity to get their book in the hands of their loyal consumers. And knowing it’s the holiday season, they wanted to do something extra special for their users.
As a long-time partner of Driscoll’s, MRi helped their team craft a promotional sweepstakes campaign to encourage their users to visit the site, register their information, and get entered into a drawing to win a book. Not only that, each winner will receive 2 books – 1 for them, and 1 they can gift to a loved one or friend during the holiday season.
Presentation matters and Driscoll’s went above and beyond to create custom boxes, complete with ribbons and packing materials to make the perfect first impression for their consumers and make it easy for them to gift a book.
Ending on November 22, 2023, MRi and Driscoll’s moved quickly to conduct the drawing, review the data, and prepare the books for fulfillment; just in time for the holidays