Spider-Me: Build a custom character
If given the opportunity, how many people would love to be their favorite superhero? Well, maybe we can’t actually make that happen, but in this program, we offered the next best thing with the Spider-Me creator. Users who scan a QR code on Burger King Jr. meal land on this mobile page where they have the option to create their very own avatar with the custom features for their Spider-Me character. Users can choose from Spiderman or Spider Gwen, choose their face shape, hairstyle, and even eye color. Once you were done we built in the download feature to have for sharing with friends.
And because this was a global event, the site was developed in multiple different languages, allowing users all over the world to create their own avatar and interact with the site.
MRi’s digital team worked tirelessly on the site, ensuring all intricate details were in place for users to choose, and the features and characters helped create their one-of-a-kind avatar to share.
AR portal
Also part of the program users had the ability to explore the Spider-verse through the custom AR portal.