Credit One Bank sought a way to boost engagement and downloads on their mobile app, encourage their cardmembers to participate in their programs, increase new cardmember sign-ups, and increase spending on their cards. Needless to say, Credit One and its team of partners surely had their work cut out for them.
Pulling from past experience, MRi and Credit One built a program leveraging their partnerships with AMEX and NASCAR, to offer their cardmembers a chance to win 25 years of Daytona 500 tickets. These types of brand partnerships continually prove to be valuable to our clients. When two (or more) brands have similar goals, target audiences, and messages, joining forces and leveraging those similarities pays dividends for both brands. In this case, Credit One Bank was able to boost brand and campaign awareness by tapping into AMEX and NASCAR’s audiences, dramatically increasing their reach.
MRi’s team of in-house developers built a custom registration form, which could ONLY be accessed through the Credit One Bank mobile application, driving app downloads, and giving cardmembers the opportunity to sign up for an entry. On top of that, card members earned additional, unlimited entries with every qualifying transaction made, encouraging long-term engagement.
Results are still TBD, and overall looking positive on the KPIs for the program. So far, we’ve seen an impressive increase in the number of app downloads for the life of the campaign, as well as a boost to transactions over the same period last year.