Case Study



Mountain Dew knows the power and passion that come from their gaming fans. Each year they offer gamers a way to buy their favorite product, enter unique codes, and win great prizes. And in 2023, Mountain Dew decided to level up with the addition of two iconic brands – Doritos and Rockstar – to join forces and create one epic marketing promotion for consumers. To help launch the newly released games from Xbox, Doritos, Dew and Rockstar brought the products to life with unique codes printed on packaging, where consumers entered at to earn points to redeem for amazing gaming-inspired prizes. With unique code multipliers, varying points value for different packaging, and a Rockstar-exclusive sweepstakes, this program offered consumers endless opportunities to earn the gaming gear to level-up.

Unique Codes On-Pack

Using MRi’s proprietary on-pack unique codes delivery system, we worked closely with the Dew, Doritos, and Rockstar teams to coordinate and generate unique codes specific to each SKU, conduct a thorough audit of the unique codes for accuracy, tailor specifically to the printing equipment for over 20 different suppliers, and securely deliver over 500,000,000 unique codes to production suppliers.

Not settling for handing over and sitting back, MRi’s system closes the loop by validating unique codes during the production process, ensuring files integrity and security are maintained through the entire production process across all suppliers and packaging.

Packaging Review and Quality assessment
Dew, Doritos, and Rockstar understand that their products must be delivered to consumers as promised, and any issues found in the market may result in a poor experience, or even worse, packaging removed from shelves. Leaning on years of experience, MRi worked with all production suppliers to review unique codes on-pack during start up and at random times during the production process. Not only did we mitigate production issues, we reviewed the product at the critical phase of the process where any issues can be identified, isolated, and removed before the products get to consumers.

Secure Distribution
When consumers enter codes and redeem for rewards, security of the codes must be maintained at all times during the program. In all stages – from generation to distribution – MRi controls custody of the unique codes and specifically designates unique codes to only those suppliers and vendors that may need access either for printing or validation. This strict process protects the Dew, Doritos, and Rockstar brands and helps maintain the integrity of program; all contributing to a great program for consumers.


  • Distribution to production suppliers
  • Security of unique codes
  • Product and Samples review
  • Reporting




Unique Codes Distributed


Iconic Brands



Production Suppliers

Like what you see?

Launch your brand's promotional campaign and connect with your consumers today!

Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to