Case Study

Groupon Party Like a Player

Overview

Long-time agency partner FCBX came to MRi to help spearhead Groupon’s Super Bowl campaign for 2022. Groupon’s goal was to assert itself as the place to go to access exclusive experiences. What better way to highlight their updated services and celebrate the big game than by throwing a Super Bowl party for one lucky winner and 15 guests at NFL superstar, Rob Gronkowski’s house?

Groupon sought an effective way to move away from only offering coupons and discounts, and focus on more premium, unique experiences that their users can’t get anywhere else. Creating a sense of exclusivity and making a huge splash for their first foray into premium events was important to Groupon, so they turned to a team of promotional marketing experts to guide them through this campaign.

Beyond venturing into new territory by hosting an event, Groupon hoped to increase both mobile app downloads and engagement. On top of that, the first quarter of the year (when the Super Bowl takes place) is historically a slower period for Groupon. To combat this, Groupon and its partners needed to find a way to gain more attention, push mobile app downloads, and get their users excited about their new offerings. Laser-focused on this target, we got to work.

Groupon set out to “hack” the big game, using one of the biggest names in American pro sports. Consumers who downloaded the app gained exclusive access to a promotion site where they could register to win a Super bow…ahem…Big game party at none other than Rob Gronkowski’s house. And for good measure, they threw in some amazing prizes and trips users could win if they downloaded and made a purchase during the promotional period.

This was a multi-channel campaign to its core, being shared across several social media platforms and earning media attention. A nationwide campaign this massive required meticulous official and abbreviated rules to ensure total legal compliancy.

A massive success in driving app downloads, and purchases, and adding more long-term users.

Like what you see?

Launch your brand's promotional campaign and connect with your consumers today!

Capabilities

Marketing Promotions

Digital Services

Case Studies

Resources

Insights

Careers

Sweepstakes 101

Contact

Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Responsibilities May Include

Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
Provide support for problems and issues that come up from our clients, vendors, and internal teams.
Examine and audit various server logs and determine if any corrective action is required.
Review releases of new operating systems and evaluate the implementation in the enterprise.
Install, configure, and maintain server firewall and other security software.
Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

1-2 years of experience in Linux server administration in a small to midsize environment.
Bachelor’s degree or minimum 4 years of related work experience.
Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols. TCP/IP, UDP, and VLAN. configurations to manage networking and storage.
Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
Amazon AWS S3, EC2, and ElasticBeanstalk required.
Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
Supporting Windows and macOS systems.
Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
Experience with IT project management practices and techniques.
Strong written and oral communication skills.

The Perks

Medical insurance options
Dental insurance
401(K) plan with company match
Flexible remote work policy
Paid sick days
Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com