MRi supported the Halo Top team with the launch of their new fruit bars with 50% less sugar, the perfect guilt-free summer treat! To celebrate the launch, and offer a way for their consumers to take more advantage of the 50% less sugar, Halo Top and ICF Next wanted to give consumers the opportunity to get 50% back!
To support Halo Top’s promotion, we created a dedicated microsite where users could upload their receipts to get a 50% reimbursement on their fitness/wellness-related purchases.
Using our OCR Receipt Scanning platform, the MRi team received consumers’ receipts and reimbursed $50,000 in wellness purchases throughout the duration of the program.
And, to make things even sweeter, we made prize fulfillment quick and easy for the consumer by distributing the reimbursement directly to their Venmo/Paypal account. We focused on creating a seamless UX so consumers could quickly and easily engage with the promotional campaign, increasing its overall conversion rate.