In an effort to drive traffic and increase consumer excitement, Mattress Firm contacted MRi to create an instant win game that would resonate with their customers.
Centered around Memorial day, this instant win game presented the perfect opportunity to incorporate geofencing technology.
Working closely with the team at Mattress Firm, it was clear that they wanted to encourage more people to visit their retail locations. A huge challenge as online shopping became the norm for American consumers, Mattress Firm needed to adapt its strategy in order to continue to bring guests into their stores. What better way to get consumers to visit your retail locations than to have them check in to enter for the chance to win?
Just by visiting a Mattress Firm store, fans had the chance to instantly win one of fifty $3,000 mattresses. Our industry-leading geofencing technology was able to securely and accurately identify consumers who visited a Mattress Firm retail location. With pinpoint accuracy, our team quickly and seamlessly validated each entry as it came in, handling all of the logistics and verification.
In addition, to keep consumers engaged and encourage sales, each participant that did not win was rewarded with a discount coupon!