On-pack Unique Code Generation, Security, Distribution, and Validation

MRi’s Director of Digital Strategy and Software Development says it best when it comes to on-pack unique code programs, “Generating high volumes of unique data, without duplication, and organized into smaller segments, with formats specific to each supplier and vendor, takes careful planning and consideration…otherwise you open up your brand to errors and, ultimately, a poor consumer experience…”  PepsiCo and Mtn Dew know this, and have long-established and strict standards for how games and on-pack unique codes are managed in their system, with MRi acting as the trusted and most reliable company to help them maintain their standards over an entire supply chain. These programs are more than just generating unique codes – it relies on an entire system, created with a high level of security and oversight, to ensure Mtn Dew brands, suppliers, and most importantly their consumers, are receiving exactly what they are promised. 

Year-Long Production Planning

MRi team has deep experience when it comes to managing a long-running on-pack unique code program. Even more so than a standard promotion, quality and consistency must be maintained over many months and different production runs. As part of our process, we work closely with Mtn Dew brand and procurement teams, and their production suppliers, to understand and communicate how orders and production will take place, and ensure that each supplier receives their data and unique code file on-time to avoid any downtime in production or stoppage. This consistency and planning gives the Mtn Dew brand piece of mind and allows them to focus on the consumer experience and program success.

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