NITRO Pepsi is adding the newest flavor to their lineup by launching it exclusively in Walmart. Users will have the ability to scan a secure QR code in-store where they will be taken to the dedicated microsite (NitroPepsiWalmart.com).
There, fans were tasked with watching a video and swiping away the foam to reveal a digital gift card for a 13 oz. Nitro Pepsi (valued at $1.88), is only redeemable at Walmart locations.
This program was definitely a learning experience for everyone involved, given this was our first time integrating PassKit into a site. PassKit gives us the ability to generate digital gift cards that can be downloaded to your Apple Wallet or Google Pay on your mobile device. This allowed us to provide a user-friendly and tech-forward experience for Pepsi consumers at check-out.
Taking “digital-first” to a whole new meaning, this campaign absolutely exploded on social media. Both #NitroPepsi and #NitroPepsiWalmart became trending hashtags on TikTok, gathering millions of impressions. Further, 44 thousand web sessions originated from TikTok, with 7,700 coming from Facebook, and nearly 5,000 from Reddit as well.
Our digital team worked closely with Pepsi’s team to ensure that all creative assets were top-notch and reflected accurately on the promotional website we developed. The Nitro Pepsi branding was a stunning, modern take on Pepsi’s iconic branding. The Pepsi team kept many of the same design elements to remain consistent with the rest of their assets, adding small details like bubbles in the logo to symbolize the “lighter than air” effect of their new smaller nitro bubbles.
Together, the Pepsico team and Marketing Resources Inc. created a functional and effective microsite to support this campaign. With nearly 575 thousand total pageviews, the Nitro Pepsi promotional microsite achieved tremendous reach. The creative assets and messaging were so effective in fact, the bounce rate was an impressive .38%!