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Case Study

Nitro Pepsi x Walmart Program

Overview

Pepsico launched its newest beverage innovation in years and sought a purpose-driven promotional campaign to promote its new product! Working closely with the Pepsi team, MRi supported this innovative, purpose-driven campaign. An exciting challenge from the beginning, this program required us to stay on our toes and adapt on the fly in order to accommodate the tremendous demand this campaign attracted.
Nitro Pepsi Promotional Campaign

NITRO Pepsi is adding the newest flavor to their lineup by launching it exclusively in Walmart. Users will have the ability to scan a secure QR code in-store where they will be taken to the dedicated microsite (NitroPepsiWalmart.com).

There, fans were tasked with watching a video and swiping away the foam to reveal a digital gift card for a 13 oz. Nitro Pepsi (valued at $1.88), is only redeemable at Walmart locations. 

This program was definitely a learning experience for everyone involved, given this was our first time integrating PassKit into a site. PassKit gives us the ability to generate digital gift cards that can be downloaded to your Apple Wallet or Google Pay on your mobile device. This allowed us to provide a user-friendly and tech-forward experience for Pepsi consumers at check-out.

Taking “digital-first” to a whole new meaning, this campaign absolutely exploded on social media. Both #NitroPepsi and #NitroPepsiWalmart became trending hashtags on TikTok, gathering millions of impressions. Further, 44 thousand web sessions originated from TikTok, with 7,700 coming from Facebook, and nearly 5,000 from Reddit as well.

Our digital team worked closely with Pepsi’s team to ensure that all creative assets were top-notch and reflected accurately on the promotional website we developed. The Nitro Pepsi branding was a stunning, modern take on Pepsi’s iconic branding. The Pepsi team kept many of the same design elements to remain consistent with the rest of their assets, adding small details like bubbles in the logo to symbolize the “lighter than air” effect of their new smaller nitro bubbles.

Together, the Pepsico team and Marketing Resources Inc. created a functional and effective microsite to support this campaign. With nearly 575 thousand total pageviews, the Nitro Pepsi promotional microsite achieved tremendous reach. The creative assets and messaging were so effective in fact, the bounce rate was an impressive .38%!

The Results

156107

Total Sessions

55

K

Gameplays

40

K

Sessions From TikTok

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    Oak Park, IL 60301
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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com

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