Case Study

Pepsi Hockey’s Back Contest



After being postponed due to COVID-19, NHL returned with a shortened season beginning in August. Pepsi Canada needed a partner they could trust to deliver quickly, so they teamed up with MRi to bring joy to Canadian hockey fans.

A Pandemic Promotional Marketing Campaign

Thanks to its powerful brand image and consistency, Pepsi has cemented itself as the drink of the summer. In fact, fans know that Pepsi and summer fun go together like hockey and ice! Using our consultative approach and Consumer Connect platform, our experts identified this promotion’s unique purpose. Pepsi needed enticing consumer engagement that would raise awareness of their sponsorship with the NHL. The “Pepsi Hockey’s Back Contest” was the perfect promotion to bring excitement to Pepsi and NHL fans all across Canada. 

Once their promotion’s purpose was identified, the MRi team got started on developing a promotion strategy. An attractive on-pack promotion tied to the return of the NHL and featuring NHL-related prizes was the ideal solution that would best meet the client’s challenges under a tight deadline. In order to bring awareness to Pepsi’s sponsorship with the NHL, we knew the prizes had to be catered to NHL fans. And what better way to engage NHL fans than to give them an opportunity to win a day with the Stanley Cup. As an added incentive, NHLSHOP.CA gift cards were awarded as instant-win prizes. 

How We Did It

With an instant-win game and grand prize sweepstakes, users could find the on-pack codes on specially marked Pepsi products, enter the codes on the promotion’s microsite, and have a chance at receiving an instant prize PLUS an entry to the grand prize sweepstakes.

Even more, to raise social media awareness, fans could receive a bonus entry to the grand prize sweepstakes by capturing a photo or video hoisting the cup with the Hockey’s Back augmented reality effect and submitting it in a post on Instagram with the hashtag #HockeysBackContest.

Once the strategy was finalized, our digital team developed a responsive, user-friendly, and, most importantly, a secure, microsite for the promotion. Our digital team worked hand-in-hand with Pepsi’s creative team. This helped ensure we built a functional and stunning site that was perfectly aligned with Pepsi’s brand. 

An added element to consider, we also had to work closely with the NHL’s official brand standards. Our teams had a lot on their plates, but ultimately delivered an effective landing page and home for this awesome campaign. 

All code generation and management were handled by our expert team, with 25 years (and counting) of experience. With our experience, we successfully prevented any potential fraud with this campaign.

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Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

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