The Super Bowl just wouldn’t be the same without the delicious food and drink fans enjoy while watching the game. Pepsi wanted to take advantage of its sponsorship with the NFL and the upcoming Super Bowl to position itself as the ultimate game-day beverage. The brand sought an easy and efficient way for users to enter daily for the chance to win a pair of Super Bowl Tickets to the big game in 2022. As an added bonus, Pepsi also used this program to gain floor space in retail stores to display attractive POS, further associating the Pepsi brand with the Super Bowl. As a result, consumers were routinely exposed to visual imagery connecting Pepsi and the Super Bowl.
Pepsi turned to their trusted promotional marketing partners once again to achieve their goals for this campaign. As part of our purpose-driven approach, MRi leveraged the POS display to draw attention to the program by clearly listing the site URL, a phone number, and a keyword for users to submit their entries. A user who submitted a text with the keyword and phone number received a message back with the site URL, from which they could enter for a chance to win. The site was simple and easily accessible while still effective and provided the brand with a way to collect daily submissions for the eventual Grand Prize drawing at the end of the program.