Pepsi was looking for a unique way to offer their consumers a chance to enter the program. They wanted to include a few of their iconic brands in Pepsi and Mountain Dew, and then also continue the momentum with their newly launched Starry flavor. Offering consumers a way to use the bottle itself as the activation was a key feature the brands wanted to incorporate into the program.
QR Codes on Bottles
QR codes were printed across Pepsi, Mtn Dew, and Starry products during the summer where consumers could find a bottle, use their mobile device to scan the QR code, and gain access to the registration page to officially sign-up or participate in the promotion. Each scan of the QR received a unique, one-time link – generated by MRi’s proprietary unique code delivery system – to where users could participate up to 5 times per day. The digital enhancements with this method encouraged purchase and picking up the bottle, plus the daily interaction with the product to scan each day for a chance to win amazing summer and music-themed prizes.
While the registration and prizing page were exclusive to those who scanned a bottle, the landing page of the site offered users a chance to interact with the brands, hear music from Bad Bunny directly through Apple Music integrated into the site, and view more content from Bad Bunny through the artist page. The microsite itself was a dynamic, visual experience offering users the opportunity to explore prizing and information on the program.
Turning up summer meant getting access to all your favorite music, and Apple Music offered consumers the opportunity to unlock up to 3 free months of Apple Music. The site itself was set up to offer different touchpoints and access to Apple Music, ensuring this was easy and seamless for consumers to access and redeem their music.
English and Spanish
Knowing the popularity of the artist within the Latino community, each page of the site was meticulously translated to Spanish and gave consumers the option to seamlessly switch from English to Spanish.