Case Study

Quaker Chewy Dipps Llama Rama Offer Program



The Quaker brand takes great pride in its Chewy Dipps products and continually offers consumers new innovation in the granola bard category. The Quaker Chewy Dipps brand team was launching their latest innovation – Llama Rama – and looking to create a fresh and engaging national campaign to drive new product trials, sales at retail, and generate overall excitement for the entire Chewy Dipps Granola bar portfolio amongst family summer activities. To make things more interesting, flash packaging graphics or unique codes on product were not a viaalbe option due to timing and budget. Once identified, it was up to the MRi team to get creative with the marketing and communication to achieve this promotions’ unique purpose.

MRi to work developing a promotion to meet the challenges the Quaker Chewy Dipps Llama Rama campaign faced, and an offer program was the perfect answer. With an offer program, our experts knew Chewy Dipps could increase sales for their Llama Rama granola bars by using our OCR receipt Scanning Technology in combination with an exciting reward. And since the Llama Rama creative was so unique and fit their audience, a Llama Rama beach towel was the perfect summer-themed reward. 

With a purpose identified and a strategy developed, MRi got to work putting all the pieces in motion. Our digital team put together a stunning promotional microsite that represented the Llama Rama brand faithfully and worked seamlessly with our OCR technology, making the reward as easy as 1, 2, 3; Buy, snap, Receive.

Our promotion managers took care of timelines, legalities, and fulfillment to bring this promotion to life. The process proved to be flawless, fast, and fun. We utilized in-store displays to increase program awareness at retail locations throughout the US.

As part of our full-service consultation, to promote this program on social media, MRi tapped our network of promotional influencers to spread the word, bringing a huge interest and awareness to the program. 

MRi tracked all data in our Real-time reporting tool and the results were amazing to watch unfold. Social media was filled with excited families posting pics of themselves with their towel and there were thousands of Facebook referrals to the site during the 8-week promotion. Despite the lack of flash packaging, the program had a huge reach and piqued many consumers’ interest, wth the program microsite totaling nearly 75,000 unique visitors. 

The promotion was such a hit, that Quaker’s initial reaction goal was quadrupled, with the client having to add hundreds more towels mid-program to meet the demand. In addition, 60% of form submissions opted in to emails from Quaker. In total, thousands of receipts were validated and towels awarded to consumers. 

And the cherry on top – this program was awarded Gold in the Best user of Shopper Marketing category in the 2019 PRO Awards. 

The Results



Of Submissions Opted In to Emails



Unique Site Visitors




Validated Receipts

Like what you see?

Launch your brand's promotional campaign and connect with your consumers today!

Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to