Case Study

Sodastream x Mtn Dew Always On Gaming 2024

Overview

Sodastream offers a unique experience for their customers, giving them the ability to make their own beverage right at home from the great tasting products provided from the PepsiCo teams. And for 2024, Sodastream was placing a big bet on the Mtn Dew product, looking to bring more awareness to the target consumers, drive purchase through their Amazon ecommerce store, and overall look to boost continued sales of the product.

Sodastream aimed to capitalize on the extensive Amazon consumer base to boost sales and leverage the buzz around the Mountain Dew Always On Gaming promotion. They wanted to give consumers the ability to purchase the product, enter codes, and receive rewards exclusive to the Sodastream Mtn Dew product. A first for the brand, and they sought out the assistance from the MRi team to bring over 20 years of experience working in the PepsiCo system and directly with production suppliers.

On-pack labels were identified as the best way to offer a unique code to consumers. They would purchase the product from Amazon, and when the package arrived, allow the consumers to see a label and peel away to reveal 4 unique codes for the program. In a first for the brand, MRi recognized that we needed to fully prepare and vet a new supplier, communicate the standard security procedures for managing data and unique codes, and ensure the quality was maintained during the entire production process.

In a concerted effort, MRi worked tirelessly to integrate a new supplier into the PepsiCo production process. Despite a new partnership for Sodastream, MRi ensured a flawless delivery of the promotional codes by closely collaborating with the printer. This included rigorous testing and a comprehensive understanding of the printing process, distribution logistics, and product security.

Sodastream products with unique codes were exclusive only via Amazon.com:
SodaStream® MTN DEW® Drink Mix 4pk
SodaStream® Diet MTN DEW® Drink Mix 4pk
SodaStream® MTN DEW® Zero Sugar Drink Mix 4pk

Results

Sodastream had a huge starting advantage when products started becoming available on the market and consumers started redeeming points, at which point the average percentage of the Sodastream program over the overall program was at 60%!

Our meticulous approach paid off, instilling immense confidence in the brand. So much so, that Sodastream promptly extended the use of this supplier beyond the Amazon initiative to an on-site event. Here, participants had the opportunity to engage in the program and win exciting prizes, all while the promotion was at its peak!

This initiative not only highlighted our company’s dedication to seamless execution but also underscored our ability to innovate and adapt swiftly, making us shine as a leader in the industry.

In-game prizing updates, around week 12 of the current program, potentially led to sharp increase in new user sign-ups and redemption for the program. Added users and redemption rate has stayed at more elevated levels since then.

Stay tuned for more updates coming in Feb 2025

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Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Responsibilities May Include

Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
Provide support for problems and issues that come up from our clients, vendors, and internal teams.
Examine and audit various server logs and determine if any corrective action is required.
Review releases of new operating systems and evaluate the implementation in the enterprise.
Install, configure, and maintain server firewall and other security software.
Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

1-2 years of experience in Linux server administration in a small to midsize environment.
Bachelor’s degree or minimum 4 years of related work experience.
Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols. TCP/IP, UDP, and VLAN. configurations to manage networking and storage.
Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
Amazon AWS S3, EC2, and ElasticBeanstalk required.
Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
Supporting Windows and macOS systems.
Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
Experience with IT project management practices and techniques.
Strong written and oral communication skills.

The Perks

Medical insurance options
Dental insurance
401(K) plan with company match
Flexible remote work policy
Paid sick days
Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com