Case Study

Zuru Bunch o Balloons Splash for a Chance to Win

Zuru Sweepstakes campaign Phone


Zuru’s Bunch-O-Balloons brand wanted to get fans excited for summer while also raising brand awareness and engagement with a promotion beginning in Australia and New Zealand (during the summer months in the southern hemisphere) and eventually moving into the US, UK, and CA. A truly global promotion, Zuru and Marketing Resources Inc. quickly got to work identifying the purpose of this large campaign.

With the uniqueness and innovation of the self-tying Bunch-O-Balloons product, we knew customers would want a promotion just as game-changing and fun. Simply put, we had to bring our “A-game.” No problem. We always do. 

Dubbed “Splash for a Chance to Win”, we created a purpose-driven in-pack sweepstakes plus an instant win game. Since we had already determined that Zuru’s main purpose was to increase their engagement, we knew we had to create a campaign that would bring Zuru fans back again and again. 

We chose to incorporate an instant win to give consumers immediate satisfaction of winning prizes when they entered a code. Instant gratification is an incredibly effective method to influence consumer behavior. We knew Zuru consumers would be highly motivated by the chance to win instantly, and they were! In total, we received over 100,000 submissions.

Then, the sweepstakes portion of the campaign encouraged everybody to come back and reengage with Zuru to enter and give them a chance to win a prize at the end. With the addition of a sweepstakes campaign, we not only captured consumers the moment they saw a Zuru product on the shelves, but we also called them back to the site for more.

Fans could find a “Soak and Reveal” game piece on the back side of the instruction insert.  Knowing Zuru had a water balloon product and focused on delivering a purpose-driven campaign, we created an interactive game piece! 

We added an extra interactive element to this campaign to delight consumers and increase engagement. Just like the name suggests, consumers had to “soak” the insert with water to magically reveal their unique code.

Our secure and accurate unique code system processed over 100 thousand submissions. With each code, customers had a chance to win one of the thousands of exciting prizes, including a brand new car!

The Results



Game Pieces in Market

Increased global brand recognition & engagement




Global Submissions

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Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

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