Marketing Personalization: What It Is and How to Excel at It

Open up your email inbox and take a look at the subject lines. How many of them call you out by name? Almost as if you and whoever sent it are old friends, or at least, on a first-name basis. But, how many of those senders do you actually know? How many have you ever […]

2022 Holiday Retail Trends

Each year, right around the time the leaves begin to change color (mid-October, for those of you in warmer climates), marketers all across the world begin their own yearly ritual to prepare for the next season: the Holiday season. Rich with opportunities, like consumers willing to spend more and capturing new audiences, and challenges, like […]

The State of Promotional Marketing

Recently, Marketing Resources Inc. surveyed over 500 brand marketers, growth managers, promotional marketers, and relationship managers across all industries. With this information, we have compiled the State of Promotional Marketing, and now better understand: Brand Expectations for Promotional Marketing Campaigns Consumer Expectations for Promotional Marketing Campaigns Promotional Marketing Trends Marketers’ Pain Points and Gain Points […]

The Ever-Evolving Psychology of Brand Loyalty

The psychology of brand loyalty has baffled sales and marketing teams for decades. Over the years, we’ve gone from seeing headlines lauding customer loyalty as the gold standard of quality business and critical to its success, to being disregarded as a metric not even worth measuring. On one hand, we’re told that increasing customer retention […]