The State of Promotional Marketing

The State of Promotional Marketing

Recently, Marketing Resources Inc. surveyed over 500 brand marketers, growth managers, promotional marketers, and relationship managers across all industries. With this information, we have compiled the State of Promotional Marketing, and now better understand: Brand Expectations for Promotional Marketing Campaigns Consumer Expectations for Promotional Marketing Campaigns Promotional Marketing Trends Marketers’ Pain Points and Gain Points […]

The Ever-Evolving Psychology of Brand Loyalty

The Ever-Evolving Psychology of Brand Loyalty

The psychology of brand loyalty has baffled sales and marketing teams for decades. Over the years, we’ve gone from seeing headlines lauding customer loyalty as the gold standard of quality business and critical to its success, to being disregarded as a metric not even worth measuring. On one hand, we’re told that increasing customer retention […]