The State of Promotional Marketing

The State of Promotional Marketing

Recently, Marketing Resources Inc. surveyed over 500 brand marketers, growth managers, promotional marketers, and relationship managers across all industries. With this information, we have compiled the State of Promotional Marketing, and now better understand: Brand Expectations for Promotional Marketing Campaigns Consumer Expectations for Promotional Marketing Campaigns Promotional Marketing Trends Marketers’ Pain Points and Gain Points […]

Customer Loyalty Hack: The Beauty of In-Store Promotions

In-Store Promotions

It’s easier than ever to be a consumer. Digitization has transformed our phones from just a communication device to a global market, bursting with brands, advertisements, and “add to cart” behind nearly every URL. In fact, in 2021, almost 2.2 billion people (yes, with a b. That’s two hundred thousand million people)  purchased something online, […]