The Starry® x Walmart Free Gift Card Offer

Starry® is the newest flavor launched by PepsiCo with a crisp clear burst of lemon lime flavor. Leveraging the success from the Nitro Pepsi x Walmart program, MRi, PepsiCo, and the Walmart teams put together another digital sampling program. Digital ads were placed on to drive consumers to an MRi developed landing page, where […]

Pepsico PepCoin


Identifying Pepsico’s Purpose The first step we take in any successful promotional campaign is to work with our clients to identify their purpose. Why are they running a promotional campaign in the first place? What is their primary goal and how can we help them achieve it? Working closely with the Pepsico team, it became […]

Pepsi Stuff Program

The Pepsi brand had a lot to draw from in its 120 years of Pepsi, from nostalgic designs and images, to eclectic music pairings, to a partnership with the NFL. To celebrate, it would only be fitting that Pepsi combined all the amazing aspects of their brand to create a year-long loyalty campaign to reward […]