When it comes to promotional campaigns, nothing is more enticing to a consumer than the promotional marketing prizes. You could have the most unique and creative promotion, but without an exciting prize, your program will suffer. On the other hand, a great prize can make even the most simple of promotions exciting for consumers. After decades of creating and running effective promotions, we have learned a thing or two about what prizes attract the most consumers so your brand can get the best results from your promotion.
Selecting the Proper Promotional Marketing Prizes for Higher Engagement
While there are no hard and fast rules to define what makes a “good” promotional prize, take some time to consider appropriate rewards for your campaign. Will your prize motivate consumers to participate?
Generally, your promotional marketing prize should be about equal in value to the amount of effort it takes to enter the promotion. If your promotional marketing campaign requires several steps and significant time and effort to enter, the prize should be relatively valuable. However, if your campaign is easily entered, like scanning a unique code, for example, then the prize does not need to be extravagant,
Most things that are new, shiny, and tech-related are great prizes. Especially a new tablet. Anyone can find a good use for a tablet since they can function as a small computer, an e-reader, drawing tablet, and more. The tablet that gets the most buzz for your promotion is the Apple iPad (newest gen). But other tablets such as Microsoft’s surface, are still very appealing prizes for your consumers.
Large high definition TVs have become more in demand as technology advances and these types of TVs are more accessible. Many homes in the US can find uses for more than one TV. This is what makes a TV a great prize because even fans that already own a TV or two can find a use for an extra TV.
Consoles are another popular prize for consumers. Especially for brands with consumers aged 18-35 years old. Pair a new gaming console with a gaming-themed promotion, and you are setting your promotions up for success!
Branded items can be a popular prize choice. Specifically, they are great as prizes for instant win games. Having a variety of prizes for instant win games keeps consumers engaged with your program. Branded prizes can be good items to add as low-mid tier prizes in your instant win prize pool. This way, more consumers can win prizes, and feel rewarded, even if they didn’t win the rarer, high-tier prizes.
A new smartphone is a popular prize as well. With the number of things smartphones can do these days, it’s hard to find someone who doesn’t have a use for a smartphone. Smartphones are great prizes for brands with a target audience that is mid-low income, as these consumers are less likely to upgrade their phone constantly, so a new phone may be more appealing.
Giving the gift of a great experience is another fantastic way to reward your consumers. Prizes don’t have to be tangible items. By giving away event tickets, consumers can look forward to an exciting experience that they will forever connect back to your brand. This kind of positive brand experience is priceless. Types of events could include concerts, sports games, musicals, and more.
Home Theatre System
A home theatre system is another popular prize choice. This past year especially, consumers have been upgrading their homes because of the pandemic. Many consumers have been housebound for months, so upgrading indoor/outdoor spaces have been on their minds. By offering a home theatre system as your promotional reward, you can give your consumers what they’ve been looking for!
Another great experience you can give your customers is a dream vacation. Dream vacations are very successful sweepstakes and contest grand prizes. Typically warm and beachy vacations are the most popular, but a unique vacation destination can also be attractive to your fans. For the most effective promotional marketing prizes, try to understand your consumers’ motivations and pick a destination they’re sure to love!
A brand new car as a grand prize is an enticing promotional reward. A new car as your reward can increase your program participation. In addition, marketing your promotion will be much easier with a brand new car to advertise as your reward!
As much as we can try to come up with exciting and engaging promotional marketing prizes, there is one thing consumers want most: Cash. Cash is King with marketing promotions. The bigger the cash prize, the bigger the buzz. So if you’re struggling to find which prize is best for your program, the best answer may be the most simple- cash.
Your Promotional Marketing Prizes Bottomline
Give your consumers what they want! With this list, we hope you are more confident in your marketing promotion prize selections. Want an expert’s opinion? Contact us today.