Our Top 5 Promotional Games From the Past 25 Years

Top 5 promotional games

As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. This week, we’re reminiscing on our top 5 promotional games from the last 25 years!

Frito Lay Money in the Bag (2000)

Program Overview:
Leading the pack in our top 5 promotional games, this game featured cash prizes ranging from $1, $5, $50 and $100 bills for a total of $1 million. One out of every twelve single serve bags bags contained random cash while the remaining bags included game pieces with exciting instant win prizes. Money in the Bag was available at every C-Store (both freestanding and at gas stations) across the country. Customers made single serve bags fly off the shelves everywhere making the Frito-Lay promotion a huge success.

Why we picked it:
This program cracks our top 5 promotional games because it provided many unique challenges as MRi secured the cash from the US Mint, hired Brinks to deliver the currency, and set up a secure process to put the money in the bags with no impact on production and distribution of the product. Memorable indeed!

Pyrex Giada’s Taste Tour of Rome Instant Win Game (2008)

Program Overview:
Pyrex customers had a chance to find a winning game piece inside every Pyrex product package during the promotion. Winning game pieces awarded a gift set of Giada-branded herbs which were exclusive to the promotion. One lucky winner received a private dinner with Giada De Laurentiis along with a trip to Rome to visit all of Giada’s favorite restaurants.

Why we picked it:

Pyrex makes our list of top 5 promotional games because dinner with a celebrity is always a unique and memorable prize! Plus, our warehouse has never smelled as good as it did with all of the Giada’s Tuscan Herb Mix waiting to be packed out and sent to winning customers!

McDonald’s FIFA World Cup Game (2010)

Program Overview:

In an effort to drive traffic to McDonald’s stores in Latin America, McDonald’s leveraged their FIFA World Cup sponsorship to create a compelling promotion. The game ran in 14 countries and featured game pieces in four languages (French, Spanish, Portuguese, and English). Consumers received a game piece which identified a specific game match up along with two scratch off areas. Consumers scratched the two areas to reveal their game  score combination and then watched the game live to see if their score combination matched the  final score of the game.  Unique, World Cup prizes were awarded to all winning game card holders.

Why we picked it:

With over 10,000,000 game pieces (in four different languages) and over 10,000,000 unique codes, this scratch off game required top of the line security and game piece management along with a few unique distribution challenges based on the four different language combinations.

Gatorade EDGE Summer Camp Card Program (2012)

Program Overview:

Gatorade is a major sponsor of summer sports camps across the country. To promote their new EDGE 3-tier performance products Gatorade created a unique promotion targeted to all sports camps attendees.

When a sports camper arrived they received a lanyard that included luggage tags and an instant win game card. Each luggage tag featured a unique serial number that could be entered online to win exclusive camp related prizes. Every game card featured three scratch off categories which aligned with the new EDGE gel product (Prime, Perform and Recover) with messages and prizes that reinforced the EDGE philosophy of working out smarter, not just harder.

Why we picked it: 

This promotion stands out as memorable because of it’s extremely tight timeline. Within six days, the MRi team created the needed game pieces, combined all elements and packed out and distributed over 700,000 game cards and lanyards to the designated sports camps in time for opening!

Raising Cane’s Peel the Love (2015-2019)

Program Overview:

Raising Cane’s reached out to MRi to create an annual game promotion focusing on Valentines Day. Customers were rewarded for every Cane’s purchase. MRi combined instant win prizes and higher value collect-to-win prizes in the “Peel the Love” game promotion. Customers received two on-pack game pieces on every cold drink cup with a 1 in 3 chance to win free food or a “collect to win” alphabet letter to spell a winning phrase and a chance to win $100,000. The remaining game pieces featured a code to play an online instant win game in which the player had a chance to win fun-themed prizes.

To increase consumer engagement and participation in the promotion Raising Cane’s added an augmented reality (AR) game called,  “Lemon Launch.” Fans could flip a virtual lemon into a cup to win additional online game play codes!

Caniacs everywhere could feel like a winner with this purpose-driven promotion.

Why we picked it: 

The Raising Cane’s Peel the Love annual promotion consistently delivered sales increases year over year. From instant win prizes, to bonus AR game codes along with the chance to win $100,000 this promotion was a success for Raising Cane’s and the Caniac customers nationwide. Also, awarding $100,000 “live” is quite exciting and memorable!  

Conclusion

Thank you to ALL our past and present clients for helping us achieve 25 wonderful years! It all starts with a big IDEA, and we look forward to continuing to develop even more memorable promotions. In the meantime, take a deeper look at some of our most recent promotions on our case stories page.

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com