Frito Lay Money in the Bag (2000)
Program Overview:
Leading the pack in our top 5 promotional games, this game featured cash prizes ranging from $1, $5, $50 and $100 bills for a total of $1 million. One out of every twelve single serve bags bags contained random cash while the remaining bags included game pieces with exciting instant win prizes. Money in the Bag was available at every C-Store (both freestanding and at gas stations) across the country. Customers made single serve bags fly off the shelves everywhere making the Frito-Lay promotion a huge success.
Why we picked it:
This program cracks our top 5 promotional games because it provided many unique challenges as MRi secured the cash from the US Mint, hired Brinks to deliver the currency, and set up a secure process to put the money in the bags with no impact on production and distribution of the product. Memorable indeed!
Pyrex Giada’s Taste Tour of Rome Instant Win Game (2008)
Program Overview:
Pyrex customers had a chance to find a winning game piece inside every Pyrex product package during the promotion. Winning game pieces awarded a gift set of Giada-branded herbs which were exclusive to the promotion. One lucky winner received a private dinner with Giada De Laurentiis along with a trip to Rome to visit all of Giada’s favorite restaurants.
Why we picked it:
Pyrex makes our list of top 5 promotional games because dinner with a celebrity is always a unique and memorable prize! Plus, our warehouse has never smelled as good as it did with all of the Giada’s Tuscan Herb Mix waiting to be packed out and sent to winning customers!
McDonald’s FIFA World Cup Game (2010)
Program Overview:
In an effort to drive traffic to McDonald’s stores in Latin America, McDonald’s leveraged their FIFA World Cup sponsorship to create a compelling promotion. The game ran in 14 countries and featured game pieces in four languages (French, Spanish, Portuguese, and English). Consumers received a game piece which identified a specific game match up along with two scratch off areas. Consumers scratched the two areas to reveal their game score combination and then watched the game live to see if their score combination matched the final score of the game. Unique, World Cup prizes were awarded to all winning game card holders.
Why we picked it:
With over 10,000,000 game pieces (in four different languages) and over 10,000,000 unique codes, this scratch off game required top of the line security and game piece management along with a few unique distribution challenges based on the four different language combinations.
Gatorade EDGE Summer Camp Card Program (2012)
Program Overview:
Gatorade is a major sponsor of summer sports camps across the country. To promote their new EDGE 3-tier performance products Gatorade created a unique promotion targeted to all sports camps attendees.
When a sports camper arrived they received a lanyard that included luggage tags and an instant win game card. Each luggage tag featured a unique serial number that could be entered online to win exclusive camp related prizes. Every game card featured three scratch off categories which aligned with the new EDGE gel product (Prime, Perform and Recover) with messages and prizes that reinforced the EDGE philosophy of working out smarter, not just harder.
Why we picked it:
This promotion stands out as memorable because of it’s extremely tight timeline. Within six days, the MRi team created the needed game pieces, combined all elements and packed out and distributed over 700,000 game cards and lanyards to the designated sports camps in time for opening!
Raising Cane’s Peel the Love (2015-2019)
Program Overview:
Raising Cane’s reached out to MRi to create an annual game promotion focusing on Valentines Day. Customers were rewarded for every Cane’s purchase. MRi combined instant win prizes and higher value collect-to-win prizes in the “Peel the Love” game promotion. Customers received two on-pack game pieces on every cold drink cup with a 1 in 3 chance to win free food or a “collect to win” alphabet letter to spell a winning phrase and a chance to win $100,000. The remaining game pieces featured a code to play an online instant win game in which the player had a chance to win fun-themed prizes.
To increase consumer engagement and participation in the promotion Raising Cane’s added an augmented reality (AR) game called, “Lemon Launch.” Fans could flip a virtual lemon into a cup to win additional online game play codes!
Caniacs everywhere could feel like a winner with this purpose-driven promotion.
Why we picked it:
The Raising Cane’s Peel the Love annual promotion consistently delivered sales increases year over year. From instant win prizes, to bonus AR game codes along with the chance to win $100,000 this promotion was a success for Raising Cane’s and the Caniac customers nationwide. Also, awarding $100,000 “live” is quite exciting and memorable!
Conclusion
Thank you to ALL our past and present clients for helping us achieve 25 wonderful years! It all starts with a big IDEA, and we look forward to continuing to develop even more memorable promotions. In the meantime, take a deeper look at some of our most recent promotions on our case stories page.
