Using Promotional Marketing To Understand Consumer Behavior
Imagine if you could just tell exactly what your consumers will do and when they’ll do it. Think of all the things your brand can do with that information. Things like sending more targeted outreach, offering more relevant suggestions, and sending the right message at the right time. As a marketer, understanding how and, more […]
2022 Holiday Retail Trends
Each year, right around the time the leaves begin to change color (mid-October, for those of you in warmer climates), marketers all across the world begin their own yearly ritual to prepare for the next season: the Holiday season. Rich with opportunities, like consumers willing to spend more and capturing new audiences, and challenges, like […]
How to Collect Your Brand’s Zero-Party Data
In an ever-evolving digital world, the data landscape serving as a foundation for most marketers is, at best, rocky. At worst, it’s a confusing smorgasbord of different laws and regulations, competing consumer preferences and expectations, and changing technology. On top of that, many businesses sit on a gold mine of data and insights, they just […]
