How to Increase Conversions and Improve User Experience with Customer-Centric Digital Services
There’s no denying that sales and marketing are chock-full of confusing phrases and buzzwords. An industry in constant evolution, it seems like we’re always being told of the latest trend or the hottest new tactic. However, one thing always remains certain; improving user experience and reducing friction creates an easier path to conversion. Sounds simple […]
Guide to Running a Facebook Sweepstakes or Contest in 2023
Thinking of running a Facebook sweepstakes or contest for your brand in 2023? The differences between a Facebook promotion and your standard promotion can be quite stark. Before running a Facebook sweepstakes or contest, you should know the advantages & disadvantages. See if a facebook promotion is right for you, and if so, follow our […]
3 Considerations Every Brand Should Make Before Choosing A Promotional Reward
The Makings of a Quality Promotional Reward The common denominator for all promotional marketing campaigns: a promotional reward. Whether it’s a sweepstakes, contest, game, loyalty program, etc., consumer participation is dependant upon a reward. So if everything hinges on the reward, why do they seem like an afterthought for some campaigns? Selecting the right reward […]
