Use Exclusive Offers to Improve Promotional Campaign Performance

Use Exclusive Offers to Improve Promotional Campaign Performance

As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more targeted ads and suggested products, or more effective automation (to name just a few), brands must adapt to remain competitive. Exclusive offers like limited-time or customized products or specific rebates […]

5 Creative Consumer Sweepstakes Examples from 2020 that helped us through the Pandemic

2020 sweepstakes examples

Consumer sweepstakes serve as an effective marketing tool for brands to reward their customers and also increase awareness and engagement (among many other benefits you can read about here). This year however, sweepstakes have taken a unique role as the COVID-19 pandemic forced consumers to miss out on many common events and activities. Brands have […]