The Rise of the Retail Media Network
As a marketer, you know accurate consumer data is like gold to your business. It opens up a world of knowledge that allows your brand to more effectively market your products or services to your target audience. We’ve enjoyed relatively unregulated access to our consumers’ online behavior over the last decade or so with third-party […]
The State of Promotional Marketing
Recently, Marketing Resources Inc. surveyed over 500 brand marketers, growth managers, promotional marketers, and relationship managers across all industries. With this information, we have compiled the State of Promotional Marketing, and now better understand: Brand Expectations for Promotional Marketing Campaigns Consumer Expectations for Promotional Marketing Campaigns Promotional Marketing Trends Marketers’ Pain Points and Gain Points […]