Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them. But, […]
Using Promotional Marketing To Understand Consumer Behavior

Imagine if you could just tell exactly what your consumers will do and when they’ll do it. Think of all the things your brand can do with that information. Things like sending more targeted outreach, offering more relevant suggestions, and sending the right message at the right time. As a marketer, understanding how and, more […]