The Rise of the Retail Media Network
As a marketer, you know accurate consumer data is like gold to your business. It opens up a world of knowledge that allows your brand to more effectively market your products or services to your target audience. We’ve enjoyed relatively unregulated access to our consumers’ online behavior over the last decade or so with third-party […]
Customer Loyalty Hack: The Beauty of In-Store Promotions
It’s easier than ever to be a consumer. Digitization has transformed our phones from just a communication device to a global market, bursting with brands, advertisements, and “add to cart” behind nearly every URL. In fact, in 2021, almost 2.2 billion people (yes, with a b. That’s two hundred thousand million people) purchased something online, […]
