Mountain Dew: Always-On Gaming 2024
On-pack Unique Code Generation, Security, Distribution, and Validation MRi’s Director of Digital Strategy and Software Development says it best when it comes to on-pack unique code programs, “Generating high volumes of unique data, without duplication, and organized into smaller segments, with formats specific to each supplier and vendor, takes careful planning and consideration…otherwise you open […]
Sodastream x Mtn Dew Always-On Gaming 2024
Sodastream aimed to capitalize on the extensive Amazon consumer base to boost sales and leverage the buzz around the Mountain Dew Always-On Gaming promotion. They wanted to give consumers the ability to purchase the product, enter codes, and received rewards exclusive to the Sodastream Mtn Dew product. A first for the brand, and they sought […]
DORITOS®, MTN DEW®, & ROCKSTAR® ENERGY DRINK XBOX Promotion
Unique Codes On-Pack Using MRi’s proprietary on-pack unique codes delivery system, we worked closely with the Dew, Doritos, and Rockstar teams to coordinate and generate unique codes specific to each SKU, conduct a thorough audit of the unique codes for accuracy, tailor specifically to the printing equipment for over 20 different suppliers, and securely deliver […]
