The Starry® x Walmart Free Gift Card Offer

Starry® is the newest flavor launched by PepsiCo with a crisp clear burst of lemon lime flavor. Leveraging the success from the Nitro Pepsi x Walmart program, MRi, PepsiCo, and the Walmart teams put together another digital sampling program. Digital ads were placed on to drive consumers to an MRi developed landing page, where […]


Unique Codes On-Pack Using MRi’s proprietary on-pack unique codes delivery system, we worked closely with the Dew, Doritos, and Rockstar teams to coordinate and generate unique codes specific to each SKU, conduct a thorough audit of the unique codes for accuracy, tailor specifically to the printing equipment for over 20 different suppliers, and securely deliver […]

Driscoll’s Children’s Book Sweepstakes

A Sofia Special Sweepstakes The holidays are a special time for families across the globe and Driscoll’s wanted to help promote happiness and sharing during this time. Recently releasing their book – A Sofia Special – Driscoll’s felt this was a great opportunity to get their book in the hands of their loyal consumers. And […]

Burger King and Spiderman: Across the Spider-verse

Spider-Me: Build a custom character If given the opportunity, how many people would love to be their favorite superhero? Well, maybe we can’t actually make that happen, but in this program, we offered the next best thing with the Spider-Me creator. Users who scan a QR code on Burger King Jr. meal land on this […]

Press Play on Summer

Pepsi was looking for a unique way to offer their consumers a chance to enter the program. They wanted to include a few of their iconic brands in Pepsi and Mountain Dew, and then also continue the momentum with their newly launched Starry flavor. Offering consumers a way to use the bottle itself as the […]

Credit One Bank Nascar Sweepstakes

Credit One Bank sought a way to boost engagement and downloads on their mobile app, encourage their cardmembers to participate in their programs, increase new cardmember sign-ups, and increase spending on their cards. Needless to say, Credit One and its team of partners surely had their work cut out for them.  Pulling from past experience, […]

Groupon Party Like a Player

Groupon Giveaway

Groupon sought an effective way to move away from only offering coupons and discounts, and focus on more premium, unique experiences that their users can’t get anywhere else. Creating a sense of exclusivity and making a huge splash for their first foray into premium events was important to Groupon, so they turned to a team […]

Nitro Pepsi x Walmart Program

Nitro Pepsi Case Study

NITRO Pepsi is adding the newest flavor to their lineup by launching it exclusively in Walmart. Users will have the ability to scan a secure QR code in-store where they will be taken to the dedicated microsite ( There, fans were tasked with watching a video and swiping away the foam to reveal a digital […]

MTN Dew Major Melon

To promote the recent launch of their new flavor — MTN DEW MAJOR MELON — the Dew team wanted to go big!  And what better way than doing something that’s never been done before, during literally the biggest event in American sports – the Super Bowl. MTN DEW wanted to “own” the conversation and share […]

Halo Top 50% Less Sugar Daddy Program

MRi supported the Halo Top team with the launch of their new fruit bars with 50% less sugar, the perfect guilt-free summer treat! To celebrate the launch, and offer a way for their consumers to take more advantage of the 50% less sugar, Halo Top and ICF Next wanted to give consumers the opportunity to […]